Next event:
ERINN SAVAGE – Performance
Tomorrow 15:00 GMT

Singapore

This year we celebrate the extraordinary achievements of GSA Singapore’s second to last cohort of BA graduands. Once again, both staff and students pulled out every stop to surpass our previous efforts. This year has been a turbulent one for us. The news surrounding GSA’s anticipated departure from Singapore in 2021 struck us with surprise. The responses from our industry friends and from our academic partners pay testimony to the profound impact which GSA Singapore has had, and will continue to have, on Singapore’s creative scene.

GSA’s graduating cohort this year will increase the number of GSA Singapore alumni to around 700. They will contribute to GSA’s growing legacy. Our alumni are known for their independent thinking, their readiness to take risks, their critical-reflective skills, and their adaptability. Trained to make a difference, our outgoing students this year are yet again destined to join the small but growing group of future vanguards in Singapore’s design industry and beyond. One of our furthest-travelling alumni, Abdul Rahman, has just returned from New York City, where he was stationed as Associate Strategist by Ogilvy.

Of course, the Covid-19 situation imposes challenges upon all of us. Good designers hone not only creative skills and passion, but also perseverance. Some of our students have already taken the initiative to design guidance information for locals to connect them to the most essential support services in Singapore. Adversity has a way of sifting out those who see opportunity in difficulty, and those who see difficulty in opportunity. There can be no doubt that our new cohort of graduating students will thrive throughout their careers.

Matthias Hillner, Director of Programmes GSA Singapore

Plastic Problem

Plastic is essentially everything, we are surrounded by it. It was initially advertised as the future, we no longer need to hoard glass packaging, food are kept fresher in plastic. It is old fashioned to not use plastic. We were told that it is the future, it keeps everything fresh. It is cheap and dispensable. Plastics are the future, save the trees and use plastics. Recycling old plastic advertising images and some taglines, into today's context. Recycling the idea into a new one, see what I did there? My TVC also reuses ads from 1997 by APC, people often gets defensive when called out. We should approach this delicately as people are Compassion Fatigued and Desensitized to Global Warming. Let the audience feel smart figuring out themselves. Recycling the 1997 plastic tvcs copywriting and footages of what plastic has done to our planet to create stark contrast in the video. Hoping to spread awareness through nostalgia and non-conventional way.

Price: £20

This item is for sale, please contact for more information.

Price: £20

This item is for sale, please contact for more information.

Price: £20

This item is for sale, please contact for more information.

Healthcare Packaging

Create a virus or illness including name, symptoms and cure. Chingus was take inspiration from a capitalism as a pandemic. Back in October 2019, NBA and Disney were under fire for censoring themselves to work with China, receiving backlash. When China refuse to work with corporations, they tend to lose millions in revenue. (Avengers are owned by Disney, there are special scenes added into the franchise to enter theatres in China.) (A NBA player tweeted freedom for HongKong in 2019, China was displeased and banned all NBA from showing in China, losing millions in revenue in just a week. The NBA manager made a public apology soon after. So much for American and their "freedom".) This project centered on mostly propaganda. The right tone needs to be set through mock ups. Flyers and posters are shot out of the plane into the streets, sirens will ring and the speaker will spread word of Chingus.

Price: £20

This item is for sale, please contact for more information.

Illustration Book

A self-initiated project, my first illustration project. All the content and illustrations are done by me. It was fulfilling to be able to write my stories. The book is eerily long, the bodycopy is long as well. Each character is the idea of a feeling. Using research of others experienced and their accounts of falling. Painting the mental image of emotions and ideas of certain elements and human instincts.

Beyond Korban

Hari Raya Haji is not widely celebrated in Singapore especially Muslim youths. This is due to the lack of awareness of the significance behind the celebration. Beyond Korban is an online campaign aim at creating awareness about the meaning of sacrifice and the five different values that encompass it (courage, family, community, empathy, faith) in a relatable manner, serving as a reminder to celebrate it.

Beyond Korban

The Beyond Korban campaign starts with a series of Instagram challenge filters that use AI-based on the 5 values for users to participate and share with their friends. This is a mock-up of how the challenge filters will function. For each value, a randomizer will generate the challenge for the user.

Beyond Korban

Let’s Talk About It Bro

Let’s Talk About It Bro is an illustration book that challenges the norm by creating an opportunity to acknowledge that men have a vulnerable side to them and that they can be open to talking to each other about male body insecurities. It is a still a taboo topic however in our society however it is faced by a large population of men.

Let’s Talk About It Bro

Body positivity campaigns are mainly seen among women in the advertising and media industry however not widely celebrated among men. It is not only about being fat and not have muscles, but the illustration in this book also explores the different body issues that are faced by men. The illustrations are meant to be exaggerative to show the end some people take to “handle” these issues.

Let's Talk About It Bro

Malay Heritage Centre Wayfinding Design

Located within Arab Street in Singapore, Malay Heritage Centre acts as a museum, event space and meeting point for the local and tourist to visit and learn about the rich history and culture. Playing such an important role, this tourist attraction needs to have a good wayfinding system to aid visitors and enhancing their experience. However, the current wayfinding system seems dated, lacked clarity, hierarchy and unique identity.

Malay Heritage Centre Wayfinding Design

With wayfinding design principles in mind, my design is inspired by the surrounding architecture that is originally made of timber and the fact that the placed used to be an Istana, a Malay palace. I used the motifs from a royal fabric called songket and kept the overall design clean and easy for the user.

John Berger's Ways of Seeing – Voyeurism

By understanding sex and shifting the perspective of the woman’s role in society, this can help lower the rates of sexual assault, voyeurism and misogynistic tendencies.

OOH+ Sexuality Education

A non-profit organisation that delivers sex education that actually benefits, counsels & provides assistance to the young people of our society. Singapore’s sex education curriculum is not equipped to address and educate our young people, which makes them vulnerable.

OOH+ Sexuality Education

As teenagers are becoming more tech-savvy, they are exposed to unfiltered sex content which poses a high risk of early sexual relations and abuse of pornography.

Trailing Type

Using pen & ink calligraphy to explore typography over human body forms

Delirium

Delirium – an acute mental disturbance characterized by confused thinking and disrupted attention usually accompanied by disordered speech and hallucinations. An exploration of mental illnesses and expression of emotions with no words, just effects, mood, lighting & other techniques with music.

Something Different

A poster depicting my experience in Glasgow for my immersion trip. I constantly seek that same feeling I had a taste of in my present life.

Threshold

Threshold focuses on Westernization in Japan and it’s impact which lasts even ‘till today. Since this is the first issue, the main article is about life in post-WWII Japan. After Japan’s surrender to the United States and its allies at the end of World War II, the Western influence took a great turn on Japanese culture, incorporated even during the rebuilding of the nuclear-levelled nation. Now, Japan is notably among the most Westernized countries in Asia. However, in contrast, despite many advances in industrial efficiency, Japan has managed to sustain a culture of strict social hierarchy and limited individualization. With heavy western influence, particularly that of the USA, Japanese life in almost all areas have evolved to what they feel suit them personally. Therein lies the root of many subcultures particularly in art, popular culture and music movements with the Japanese nation. These subcultures are heavily western-inspired yet show a significant difference on how they are practice in the Western world.

Revival of Thieves Market

With the rapid industrialization of Singapore, iconic places with historical backgrounds tend to be neglected in this pursuit of rapid economic growth, efficiency and a certain enforced uniformity. Sungai Road Thieves Market is one such district, and that district has been around since the 1930s. Thieves Market was put to a halt due the development of the MRT’s Downtown Line. The said peddlers have since migrated from their space in Sungai Road to having their own stalls at Chinatown Market Place. They brought back what was lost.

Camjutits

Camjutitis, as known as Cerebrano Socijustitis, is a disorder when an individual has difficulty regulating their emotions and it becomes a danger to themselves or other people. It is both relatively common and very serious in today’s society. An individual who is suffering from this disease has extremist viewpoint of overblown political correctness, often without a clear base of knowledge on the issue but instead relying on personal opinion. Camjutitis is a 3-stages disease that becomes more deadly to an individual’s mental health if it not treated at the initial stage.

The Hard Truth

Constant complaining. It is attention-seeking. Avoiding possible solutions. With these in place, it rewires the brain to promote negativity in the brain. In the long run, it becomes a habit. The Hard Truth is meant for the whiners out there. The publication gives a perspective of the person who listens to those complaints. Social issue is something that we cannot see. Thus, the visuals used in this publication turn the unseen into something tangible.

It's Killing Us Slowly

The vast majority of us have known that plastic has always been a problem. A plastic bag takes about 500 years to fully degrade. However, it breaks into smaller pieces, which is called micro-plastic. An average, a human consumes about 74000 particles of micro-plastic. It enters out bloodstream and possibly contains cancerous compounds. It’s Killing Us Slowly is a campaign that shares the danger of micro-plastics. Now, I raise this question. If animals can die from consuming plastic, how are we so special?

Ordinary Extraordinary

An abstract brief that requires a break from the reserved perspective of everyday life. The art of photography has been a huge influence in the cornerstone to the ways of seeing. Society has followed suite and you can see evidence of this all-over social media. With that in mind, this project aims to push boundaries and experiment with a play on pareidolia. In order to achieve that shift in paradigm, ordinary everyday objects were used as focus to be seen differently through the lens of the camera.

Ordinary Extraordinary

An abstract brief that requires a break from the reserved perspective of everyday life. The art of photography has been a huge influence in the cornerstone to the ways of seeing. Society has followed suite and you can see evidence of this all-over social media. With that in mind, this project aims to push boundaries and experiment with a play on pareidolia. In order to achieve that shift in paradigm, ordinary everyday objects were used as focus to be seen differently through the lens of the camera.

Ordinary Extraordinary

An abstract brief that requires a break from the reserved perspective of everyday life. The art of photography has been a huge influence in the cornerstone to the ways of seeing. Society has followed suite and you can see evidence of this all-over social media. With that in mind, this project aims to push boundaries and experiment with a play on pareidolia. In order to achieve that shift in paradigm, ordinary everyday objects were used as focus to be seen differently through the lens of the camera.

Ordinary Extraordinary

An abstract brief that requires a break from the reserved perspective of everyday life. The art of photography has been a huge influence in the cornerstone to the ways of seeing. Society has followed suite and you can see evidence of this all-over social media. With that in mind, this project aims to push boundaries and experiment with a play on pareidolia. In order to achieve that shift in paradigm, ordinary everyday objects were used as focus to be seen differently through the lens of the camera.

Mr Nobody

Mr Nobody is a short film follows a lonely phantom who lives in a deserted city. Consumed by loneliness and desire to connect he spends his days collecting ‘friends’. His quiet days soon changed when an unfamiliar sound resonates through the city.

Mr Nobody Still

A screen capture from the film, when Mr. Nobody was distracted while looking for a ‘friend’.

Mr Nobody Environment Paintings

The environment in the film was painted in watercolour. Using grey tones express how the Phantoms view life, devoid of anything, dreary.

Mr Nobody Development

These are some development sketches for the film.The phantom’s walk pattern is not expressive, hearkening back to how his character view his life; a lack of excitement, mundane and repetitive.

Mr Nobody Storyboard

Storyboards for the film.

The Cost of Love

The Cost of Love is a spin on an old story by Oscar Wilde. It speaks of the woes of love and the idea that everyone has a different perception of love, shining a light inside us and causing us to ask if we truly know what love is.

The Cost of Love Key Image

One of the key images of the story, it symbolizes how sacrifice can lead to another’s happiness, but is it worth it?

The Cost of Love Storyboard

The final storyboard for the storybook.

Booker Book Jacket

“What these three stories have a common?” was the challenge this brief presented. Underlying in all three narratives is a recurring theme that ties these narratives together; Deterioration. Each story tells a different tale about the deterioration of a certain aspect; Sense of Self, Memory and Acceptance

Booker Book Jacket Original Paintings

The original artwork for each cover.

Arsenal Football Club Official Magazine - Feb Issue

Me being a huge Arsenal fan, I did not want to have football players on the cover page as most designers would, instead I used their mascots to portray the clubs, Arsenal (Cannon) and Tottenham Hotspur (Blue Chicken) respectively. The main attraction is in the centre, The cannon is ready to blast the chicken to outer-space. This way I could add some fun to the cover page design.

It was quite a challenge to design this page. This was my first time doing a “print design” as I’ve been designing for the screen (digital) my whole life. Layout placements in print design can be very important, but I didn’t want to compromise on my digital skillset for this particular page. Therefore I fused both styles. Now read the RED letters from top to bottom. What do you get?

I thought it would be quite interesting to show all the French players who have played for Arsenal Football Club during it’s 134 year old history. As such this would be the complete list of French players from the year 1886 - 2019.

I had a lot of flexibility and fun working on the design on this page in particular because of how I managed to cleverly merged 2 different Arsenal Third Kits (Pink & Cyan) into 1 page. By doing so, not only does it not look regular and dull anymore… It also looks energetic and youthful!

The last one would be a collage of many more different page layouts and designs that are featured in my own edition of the Arsenal Magazine. 

For more information, visit https://www.behance.net/gallery/96609881/Arsenal-Magazine-Design.

Incuba - Luxury Healthcare Packaging

INCUBA is a microchip that is inserted and incubates in the human body which reverses the effects of procrastination by monitoring and re-balancing the different levels of hormonal and negative chemicals changes in the human body.

This is my design process where I came out with some rough sketches digitally with pin-point accuracy and measurements done to scale for the development stage for product prototyping. I also made a breakdown of the different parts needed to put the prototype together to finalise the design.

This is the “Chip base Plate” where the placement of INCUBA chip will be for display.

Once the top half of the packaging is opened and remove, underneath this is what you will see. The Emblem of the INCUBA chip design (hexagon-shaped) and a Manual for the user to know how the product functions.

The last one would be a collage of many more different page layouts and designs that are featured during the Product shot on INCUBA.

For more information, visit https://kingkumarart.myportfolio.com/incuba

Plasticism

Colours

Outdoor Fashion

Ordinary Extraordinary

Ordinary Extraordinary is a project where I take several daily / mundane objects and perceive them differently. The theme of my project revolves around Singaporeean childhood snacks.

Sweet of The Forgetfulness

A story about a boy and his mysterious encounter with a MAMA Shop in Singapore, that give him a chance to reset his life. This project deals with discontentment we have in our daily life, always never satisfied with the life have, instead we are always searching for that reset button in life.

EVERYTHING IS LOVE

This is an alphabet book about a love that was really something and not just the idea of something. Reimagining Bonnie and Clyde relationship in the 21th century.

EVERYTHING IS LOVE

This is an alphabet book about a love that was really something and not just the idea of something. Reimagining Bonnie and Clyde relationship in the 21th century.

RE:Singapore

Little Red Dot, known as home for majority of the Singaporeans ; whom many assume had explore and seen everything but not yet literally everything to this date. In these series of photographs which depicts the interior, artefact and the women of Imperial Harem ( hou gong ) serves the purpose of leading back in time through the Thow Kwang Pottery Jungle which is also known for its famous Dragon Kiln. Delving back into the Imperial Harem of the Qing Dynasty where the Emperor, Empresses, Consorts and Concubines live. Many of these women who were at the age between 13-17 years old when they married the Emperor of China. Thus with this little collection and series of photographs it serves a meaning deeper to know that there’s after all light and hope to explore further and leave no stone unturned.

Surreal

Surreal, a world which is 300 years ahead of time. A world filled with colors and shapes. No language is needed in the future. It will come by in a form of imagery. An imagery of shapes and colors. “ It’s the visual manifestation of thoughts. ” Communication are based on the projected thoughts of symbols, shapes and colors. Thoughts are being projected as a visual form, allowing them communicate with each other through visual language.

World

This mystical world brings wonders of joy to me. The place is also known as a happy place. No language was needed but instead, they use visuals to transmit their thoughts. It is a visual communication. They live in a world full of imagery.

Tranquillity

Tranquillity, a state of being calm. It is one of the six key values in the Surreal World.

Lanj Magazine

The name Lanj sparks a curiosity through a question or discussion. Lanj comes from the word “lanjiao” in Hokkien, which means cock. It portrays about the perception on how people perceive things differently. Some may agree while some may not. In this edition, we discussed the topics on stalkers. We are all stalkers behind our phones. Some may call it watching, some may say that they are just curious, but they fail to understand that it’s the same traits as a normal stalker. Lanj. or not?

Lanj spreads

So now let me ask. Are you a stalker? No? Then answer this. Do you go out with someone without knowing who they were? Have you asked for someone’s name then search them up on FB? Have you ever double tap on someone’s Instagram that was posted 52 weeks ago? Have you ever known about someone even before talking? to them before? Then, you are a stalker too yourself...

Mask Off Fest

Mask Off Fest 2020 is a festival that aims to build a community, to gather people and bring people with common interest together. It is organized by The Offbeats. Offbeats is a subculture that aims to build a community and a relationship which is sustainable in the future through a purpose and giving one a sense of belonging in the community.

Festival Collaterals

Taste is subjective and not everyone will be pleased. However, a festival fits the current era. It’s a platform for people to come as one and create a new set of memories together. Festival is a platform that successfully captures Generation Z’s attention. Thus, this creates an opportunity for one to have a sense of identity and gain experience they never had before.

Drop The Label

“Human relation is not some social media ideology of communication.” It’s the understanding of the human idea. To give compassion and tolerance towards each other. Human forget themselves when they have status. What if we take that status out? Can we be pure human? Take the label out of them. Drop the label. When it comes to face. Drop the label. When it comes to race. Unite the difference.

Best-Test

Best - Test. An Analog printing using letterpress and mono prints techniques which is then being digitalize for its ultimate results.

Mono-ed

Exploring handcrafted mono prints. Analog printing techniques is something that I have always been passionate about. Here, I explored various techniques to achieve a glitch effects. I am amazed on the glitch and swirl shapes. Its raw looking textures gave me a of sense satisfaction toward both analog and digital printing. It’s something that could not be achieved solely base on digital.

A New Housing Typology for Rental Flats

Strong community ties is capable of providing a form of social support and resource network. Despite its importance, it rarely exists in HDB flats today. This project aims to investigate a new typology for rental flats that incorporates the notion of community within the housing estate. It sought to improve the standard of living for lower income families and strive towards achieving self-empowerment to break away from the cycle of poverty.

Utopian Vision

Le Corbusier’s idea of “vertical garden city” in Unite d’Habitation focused on communal living for residents to shop, eat, play, live and gather together outside their private dwelling space. This integration of communal service into the housing model has further encouraged interaction to take place among inhabitants. Drawing reference to Unite d’Habitation, a utopian vision on the future of a community orientated rental flat is being projected in the form of a sectional elevation collage.

Reconfigured Layout Plan

As compared to the void deck, the corridor has a greater possibility that residents would linger around as it is more accessible from their units. However, the linear and narrow nature of the corridor in block 1 Jalan Kukoh is not the most efficient space for residents to gather in. As an attempt to bring in communal spaces that encourage prolonged interaction, the linear walkway is transformed into an enclosed space by deconstructing and rearranging the layout plan, eventually coming up with multiple iterations.

Breaking Away from Standardization

Referencing Habitat 67 where the units are interconnected and stacked on one another, it allowed for a private garden terrace to every unit and play area throughout the building for children. By breaking away from the standardized design of HDB, new possibilities of interaction are introduced. Therefore, taking two reconstructed levels and stacking above each other turning it into a single floor increases the chance of interaction by half.

Eyes on the Street

The concept of "Eyes on the Street" as a form of surveillance provides a safety measure as residents help to keep a lookout for one another. Breaking up solid walls and having screens allow residents to have visual or verbal contact. These are explored with different degrees of privacy. With screens at the feet level, it provide clues on the safety of residents without taking away their privacy.

Persona: Single elderly living alone

With safety as the main priority, the unit is designed with a communal herb garden that allows residents to be involved in nurturing the plants. While doing so, residents are able to ensure the safety of the elderly through verbal contact. To a certain degree, it also allows a glimpse into a small area of the room such that the privacy of the elderly is still present.

Privacy is a common issue face in large family. Curtains fitted in bunk bed allow children to be entitled to a small personal space. By staggering the beds, these children get a private play corner of their own, accessible from all four beds. An opening is created at an eye level of a child for children outside to invite them out to play.

Persona: Single mother, 4 children, 1 baby

The vertical screen frames the amount of area to be seen in the room to retain privacy for the other family members. However, it is sufficient for the baby cot to be visible for residents to help keep an eye on the baby while the mother attends to her other children. When the sofa bed is folded, the space transforms into a living room.

Persona: Parents and a teenager

From the conceptual models, the idea of encouraging interaction to occur through close proximity by blurring the boundaries between the private units and communal space is executed in this unit. A cohesive language with the usage of panels are extruded from the steps of the stairs to seating in the living room and further extruded to form platforms for residents' use in the communal space.

Overview

The concept of interfaces as a form of threshold between public and private domain is explored through different implementation throughout the housing model. It is integrated to work as a system that encourages residents to not only interact but also to connect with one another.

Itten X Aēsop

Initial collage showcasing the synergy between Swiss Colour theorist Johannes Itten and Melbourne’s health and beauty franchise Aēsop. The bold contrasting colours of Itten’s art works complements the colour scheme used by Aēsop.

Aēsop X Itten

Window design grounded by the principles and theories of Swiss Painter and Colour theorist Johannes Itten designed for Aēsop’s stores.

Axonometric Study

Site study diagram of Golden Mile Complex The intention for the structure was to create a lively environment and a vertical city in contrast to the homogenized cities. Golden Mile Complex comes from the concepts of the Linear Cities of architect Le Corbusier.

Impressions

Artistic impression of envisioned design concept of play space located in Golden Mile Complex.

Play Space Perspective (East Lobby)

A new play space located in the Golden Mile Complex, focusing on the effects of light and shadow where sun shades rotate anti-clock wise throughout the day.

Play Space Perspective (West Lobby)

The play space focuses on generating a space that caters for relaxation enabling users of the space to experience Live, Work and Play in the same building.

Reclaiming Spaces

Typical shop in Golden Mile Complex where shop spills out beyond boundaries while the tenant place make shift markers defining their own boundaries. A lawless spillage of shops creating a reclamation of space demonstrates The Right to the City concept developed by French sociologist Henri Lefebvre in 1968.

Accentuated Pipelines

Unique pipelines that forms character, identity and uniqueness to the Golden Mile Complex.

Unique Characteristics

The image shows shops spilling out of their de-marketed zones and unique floor tile patterns in relation to the accentuated pipelines across the atrium of the Golden Mile Complex.

Lawlessness

The image shows the plan in relation to the pipes added years after original construction running above unique floor tile patterns that cover the ground floor. Further demonstrating how shops spill out.

Function, aesthetics and construction

Throughout history, the triad of aspects corresponding to function, aesthetics and construction has been proposed as the fundamental components in design, from Vitruvius to various contemporary authors. This year-long research, titled 'Optimal design: function, aesthetics and construction', builds upon these theoretical underpinnings, and through a series of exercises, this idea is investigated and clarified within the context of interior design. The lobby-seating area of SIT@TP was chosen as the site.

Designing to the context

The optimality of the design to its context is explored. For example, in 'Project 1: Function', a 'double-decker' strategy (shown on the left) may be better when there is space constraints, while a flexible programme and capacity may require collapsible furniture (shown on the right).

Finding the context

Factors, such as the pedestrian flow or circulation of the site, largely influence its function. In this case, the circulation reaffirms that the site is heart of the building. Thus, it may serve as a kind of landmark as one of its main function.

Functional design explorations

The circular design is explored, which conveys the centrality of the space, and contrasts against the straight lines of the building. Refinements are made on the basis of the functional concerns – its primary uses (programmes, activities and users), comfort (such as privacy, access and noise) and safety.

Spatial arrangement

Atelier-Bow-Wow style perspective plan of the design.

Aesthetics

In 'Project 2: Aesthetics', the design is approached first as a kind of sculpture or art before dealing with functional concerns. Through collages like this, the atmosphere of the space and the visual composition can be quickly explored. For the site, the quiet and darker study and resting area is contrasted with the brighter and more busy lobby area.

Aesthetics design explorations

Through understanding the formal visual language of the existing building, the new design can be conceived as the continuation of a visual composition of the whole gestalt. Different aesthetics forms can be produced based on the formal language, although they are functionally similar.

Modular furniture

A modular approach may be interesting, where the furniture can be arranged to form many different seating configurations.

Different arrangements of furniture

Physical models exploring the modular furniture configurations.

Track details

Exploration of how the modular furniture can be moved along a track. In A, a metal floor strip provides only visual feedback on where it should be. In B, a custom-extruded strip provides a small slope along the edges, allowing the furniture to slide more easily into its track. In C, a wheel-and-grove design enables users themselves to easily reconfigure the furniture arrangements, although more maintenance may be required.

LUSH Flagship Store (retail)

This project analyses how existing shopper’s habits in LUSH could be adapted and triggered in a flagship store by tapping into the sensorial aspects of a consumer. The project taps onto the existing senses of shoppers that makes them move and react in a certain manner within the store itself. 3 senses, “See, Touch and Smell” are observed, thus these senses are being used to develop deeper into the flagship store experience tapping onto these sensorial aspects, allowing shoppers to wander into the space, finding their own preferences. ​

Layout Plan: Proposed Zoning, Circulation and Material

The flagship store is separated into different zones which consists of different scents. These zones are separated based on the experience and scent. The proposed zoning, circulation and material provides an overall view of the space as well as the possible journey that could take place within the store.

Red Experiential Zone

Shoppers could place their head into the opening to get closer and feel the texture of the wall. LED strips from the bottom would shine in enhancement of the experience. The experiential wall (scratch and sniff wall) are used to contain the smell within the space instead of having it diffuse around the store, overwhelming the senses of shoppers. Upon scratching onto the experiential wall, it releases the scent of roses allowing shoppers to get a preview of the smell.

Transitional Space

The transitional space serves as a preview of the overall flagship store before shoppers enters. Different coloured pod gives a sneak preview of the senses that will be tapped into as well as associating the specific colours that matches with the scent and senses.

Yellow Experiential Zone

The texture wall for the yellow zone is left exposed in comparison to the other zones as the zone tapped onto its texture such as its smooth, citrus surfaces to provide a different experience to shoppers.

Passage Way

The passage(way) shows how shoppers can walk through the store by their senses through visuals and scents. Certain zones are placed closely to allow shoppers to follow the type of scent they prefer as they can smell 2 different scents while walking through the space

Inhabitation (Installation)

Inhabitation is an experimentation on multiple design concepts by studying the existing habits within the site, thus creating an installation which enhances and invites the existing habits to take place within the installation. Habits in this project pertain to the routine of people. This project is an installation, a temporary feature on site for a 3 – 6 months duration.

Portal of Memories

Modular cubes that are hollow serve as a portal of memories to users. These boxes are like a frame captured in one’s mind, creating memories. What one sees in each box may not be what others see, hence the “memories” captured in these modular cubes differ for each individual.

Reflective Memories

Mirrors trigger a form of reflected memories such that when one peers into a mirror, what they are seeing is being reflected. This reflection alters memory, as what lies before their eyes will eventually become a memory of the past. What one sees today will become a memory tomorrow. The mirrors reflect what users see, turning it into the past.

Inhabitation

This installation allows users to identify and interact with the modular cubes such that the big modular cubes can be used as a space where one sits to read. The smaller cube serves as a step to get from one space to another. It also provides users use it as a sitting or discussion spot.

The Irreversible Cycle: Life and Death (Exhibition)

The Manifesto project is a curation of an exhibition which consists of a constructed narrative that ties the selected collection of installations and art pieces together as a coherent whole, creating a themed exhibition space. A life cycle is defined as the developmental stages that occur during an organism’s lifetime. A life cycle ends when an organism dies. Life and death are a continuous cycle, making birth and death different ends of the same spectrum of existence. This continuing loop of life, death, and rebirth is at the heart of everyday living.

The Irreversible Cycle: Life and Death (Exhibition)

Spatial context of the exhibition which includes a summarised overview of the exhibition’s narrative and its journey from the beginning to the end.

Floating Time (Mid Life Cycle)

In the dark space where lights emitting are mainly from the exhibited pieces, a black curtain is used to separate the artworks so that the lights and its effect does not seep through the spaces, allowing visitors to immerse each space fully.

Decomposition (Dying/Decomposing Cycle)

The decomposition space consists of artworks which represents death and how it can also be in the form of decaying.

Corridor Transition (Death Cycle)

Leading to the next exhibited object, mirrors are placed with the intention of providing a preview of the next artwork, Archive of Deathclock, as well as having the visitors to be a part of the artwork.

The Men's Mall

A collage of *SCAPE in its current condition. In our fast-paced city-state, economic development occurs an unprecedented rate. To keep up and increase density, the wasteful practice of replacing older buildings with new ones is considered the norm. Existing properties are also under constant pressure to renovate and upgrade to keep relevant. The purpose of this project is to speculate the possibilities of how under-utilised spaces in *SCAPE can be readaptedto give it a new breath of life.

The Men's Mall

Site map of *SCAPE and its surrounding in Orchard Road.

The Men's Mall

Process. Sketches and ideation of how the users will be moving through the space with swinging walls and display fixtures.

The Men's Mall

A diagram on layout studies that will be adopted in the Men’s Mall. (top) A maze layout has a fixed path and a maze of spaces for product displays. It also extends the distance users traveled in the store. (middle) A grid layout, most common in stores as it is very convenient and speedy. (bottom) Freeform layout facilitate in exploration and brings users to visit more parts in the store

The Men's Mall

Layout Plan of the Men’s Mall.

The Men's Mall

Interior of the high-end men’s fashion store. A tightly curated selection of products is displayed, encouraging customers to explore other parts of the store.

The Men's Mall

Interior of the high-end men’s fashion store. A tightly curated selection of products is displayed, encouraging customers to explore other parts of the store.

The Men's Mall

The Fashion Gallery is a flexible space that can be converted to suit various events such as workshops, seminars and product displays and aims to increase the awareness of the brand’s philosophy.

Creativity in Everyday Life

Project: Creativity in Everyday Life. The project intention is to allow the user to unveil their own sense of creativity. The project aim is to build an awareness that creativity is present in everyday life. Designing the circumstances for creativity to arise.

Creativity in Everyday Life

Conceptual models and sketches done to interpret the frameworks by practitioners (Bruno Munari, Johannes Itten and Tim Ingold) that motivated the study of Creativity in Everyday Life.

Creativity in Everyday Life

An exhibition showcasing the subtle presence of creativity in everyday life at home. Site: HDB Estate (Hougang Street 91 Block 909 Singapore) Taxonomy Poster: Exhibits of everyday household items in their settings and their multiple uses as created by the user.

Creativity in Everyday Life

Initial exploration of the exhibition - circulation and spatial planning. The site of the exhibition was suppose to be at Gilmann Barrack AFA Block 28.

Creativity in Everyday Life

The circulation and spatial planning were reorganised to the new site, the HDB Estate. A sense of unveiling in an inconvenient setting that allows the user a greater sense of curiosity in stimulation. A spontaneous reaction between the user and the exhibition. Evoke a higher catalyst for awareness.

Creativity in Everyday Life

Exhibition Design. Modules of the various different settings in a Home. The modules are fully interactive. Users may inhabit the space and interact with everything in the module. The interaction between the user, object and the space is a key part in evoking the sense of awareness in the presence of creativity in everyday life.

Creativity in Everyday Life

Exhibition Design. Highlighting the placement of the exhibits within the module space.

Creativity in Everyday Life

Creating from imagination rather than following instructions. This gives users the tools to create. Users are free to imagine, explore ideas and invent new things. Site: Kallang Rivergreen Building - Singapore. Taxonomy Poster: Understanding creativity in everyday life in the context of the workplace.

Creativity in Everyday Life

Perspective of intended spatial design - I. Building the workstation is intuitive and fun and resembles the direct creative output of work (precedent studies that were referenced are the Caroline Pratt Unit Blocks and Interslot by Rodger Limbrick).

Creativity in Everyday Life

Perspective of intended spatial design - II

Collage of Model Exploration

The first project aims to challenge the idea of slowness in a fast-paced transitional space. Here is a collage of form exploration to explore how the repetition of forms slow down the users of a space.

Collage of Materiality Exploration

A collage of exploration using different types of translucent and transparent materials to incorporate in the space.

Line Drawing of Intervention

Atelier Bow-Wow inspired line drawing of the installation design of the ceiling incorporated in the transit area.

Slowness in a Transitional Space

The final image depicts how the ceiling installation would look like. It may seem like fabric or a dreamscape to some; it allows users of the space to imagine and ponder what the design could be and to appreciate the materiality at the same time.

Passage of Time

A conceptual representation of how the lighting condition will be throughout the whole day. The lighting mimics the movement of the sun during the day, creating a different experience within the same space.

Exploration of Textures and Patterns

The second project is to create a homestay within the context of a Housing Development Board flat in Singapore as a temporal pause from the busyness of everyday life. Plaster casting that explores different textures and patterns The intention is to create textures that attempt to speak of the passage of time throughout the day.

Re-arrangement of Spaces

The walls of the space are reorganised to have the living spaces in the middle. This creates a longer walkway for users to slow down their pace. Panels with different degrees of translucency are added to offer privacy and invoke curiosity as one walks through the corridor space.

Conceptual Model of framing and materiality.

A model exploration using framing as well as different degrees of transparency to slow users within the space. By using framing and translucent materials, it allows users to be cautious, but allowing exploration within the space. This creates different experiences as well as different views one can experience within the same space.

Sectional Elevation of the Home-Stay

Sectional elevation view that shows different degrees of transparency and wooden panels that offers privacy as well as invokes a sense of curiosity for users in the space.

Corridor Space

The corridor view when one interacts with the translucent washi paper. It offers privacy as well as invokes a sense of curiosity for users in the space.

To Rest and Ponder

Small pods for users to sit ponder and rest as well.

Different Degrees of Translucency

The bedroom where fluted glass panels are placed to offer privacy as well as to continue creating different degrees of translucency throughout the space.

Layering of Spaces

A small garden is placed in the middle, separating both living spaces.