John Berger's Ways of Seeing – Voyeurism

By understanding sex and shifting the perspective of the woman’s role in society, this can help lower the rates of sexual assault, voyeurism and misogynistic tendencies.

OOH+ Sexuality Education

A non-profit organisation that delivers sex education that actually benefits, counsels & provides assistance to the young people of our society. Singapore’s sex education curriculum is not equipped to address and educate our young people, which makes them vulnerable.

OOH+ Sexuality Education

As teenagers are becoming more tech-savvy, they are exposed to unfiltered sex content which poses a high risk of early sexual relations and abuse of pornography.

Trailing Type

Using pen & ink calligraphy to explore typography over human body forms

Delirium

Delirium – an acute mental disturbance characterized by confused thinking and disrupted attention usually accompanied by disordered speech and hallucinations. An exploration of mental illnesses and expression of emotions with no words, just effects, mood, lighting & other techniques with music.

Something Different

A poster depicting my experience in Glasgow for my immersion trip. I constantly seek that same feeling I had a taste of in my present life.

House of Gentlemen

Tasked with melding the legacy of an author of highbrow status with a regular street shop, the House of Gentlemen sees renowned Scottish novelist, Sir Walter Scott’s legacy reintepreted in a socially conscious nail bar for men. A sartorial take on traditional and contemporary standards of chivalry (an occurring theme in many of Scott’s works), House of Gentlemen lets men get their nails primed to help the ladies with the door whilst contributing to society.

Nawwwledge

Take a logical no-nonsense subject and give it some mind-boggling, non- linear thought. Nawwwledge does so by relating intelligent yet often dull topics to situations and deliberations of millennial life. For this issue, the rules of cricket is used as a metaphor for life experienced by millennials. It is a sublimely educational and highly relatable read.

Your fate in my hands

Motivated by my long-standing struggle with procrastination, I went on a quest to uncover the source of this conundrum and the cure to end it all. This poem book is the result of an introspective research process, expressing what goes on through the mind of a procrastinator and how I cope with it. It is meant to evoke a sense of familiarity and solidarity in its readers and to show them that they aren’t alone in this fight.

Your fate in my hands

The poem book can be read as a two-page spread and/or unfurled into an accordion piece.

Phil&Sophie

A self initiated project with the aim of simplifying philosophy for the interested laymen, as the complexity of existing materials are too intimidating for those interested to embark on their philosophical journey. Phil&Sophie aims to help the audience understand key concepts of various philosophical schools of thought, and prompt them to start questioning things around them on a deeper level. The zines are on a subscription based model, with multiple issues that explores an overarching theme each volume, with the art direction changing in each issue.

Phil&Sophie

The focus of the third issue is an examination of the Stoics’ views on the poisonous nature of complaining and the importance of rejoicing in what is. The art direction focuses on visual metaphors and a cut and paste scrapbook aesthetic that reeks of unprofessionalism. The printed copy will be filled with flaws and various printing errors, tempting consumers who expect perfect products to complain about it. However, the point will be for them to practice not complaining.

Magazine (re-used)

re-used magazine is a biannual publication that looks into the various issues and topics pertaining to the world of freeganism. Offering analysis and in depth discussions on the latest happenings relating to the freegan community, re-used magazine aims to spark conversations that will change your life. To prevent excessive consumption, there are only limited copies of the magazine, readers are encouraged to pass it on to another reader.

Magazine (re-used)

In the pilot issue, the topic is dumpster diving, arguably the best known practice of Freegans. Stories of various individuals that have something to do with the act of dumpster diving were included too. The magazine is mainly typeset in Ryman Eco, a sustainable free font which uses less ink than standard fonts. Printed on FSC-Certified recycled papers, re-used embodies the spirit of freeganism within its design and editorial decisions.

Magazine (re-used)

The art direction of the magazine is a mix between ‘recycled’ graphics and punk subculture. ‘Recycled graphics’ is an attempt to utilise old things and giving them new meanings or purpose in this new context. Example includes reusing textures or typography elements found in the surroundings. The Punk subculture is about non-conformity, anti-corporatism, with a do-it-yourself ethic, anti-consumerist, which shares much similarities with freeganism.

Consumer Dictionary

An investigation into the relationship between words, consumerism and advertisement as propaganda. In particular, how words are being manipulated to build up and sustain our consumerist society. Various visual exploration is done to the dictionary, such as blackout poetry, paired with iconic visuals to further iterate the point that words and graphics can be manipulated and serves as a reminder of the nature of our society.

‘I want to buy a new one of the most time consuming activity like ever’

‘I want to buy a new one of the most time consuming activity like ever’, is a collection of gibberish generated by the predictive text function on an individual’s mobile device. Paired with targeted ads tailored to that individual, it allows the reader to form an impression of this individual, however inaccurate it might be. Contributors were asked to start off their predictive sentence with ‘I want to buy’, and to continue the sentence until it starts to repeat itself. 2-3 targeted ads provided by the same contributor will be juxtaposed against their words.

Adaptation Magazine Issue 1: Post-apocalyptic Literature

An adaptation is a feature that is common in a population because it provides some improved function. Adaptation Magazine strives to create an archival and organic approach to information, mixing unique storytelling and user interaction to convey complex themes. This issue serves to introduce the masses to Post-apocalyptic Literature and its various cultural and social influences. The cover utilizes a perforation to tear as like post-apocalyptic literature authors, the reader would need to destroy in order to create and thus, opening the book.

Adaptation Magazine Issue 1: Post-apocalyptic Literature

An adaptation is a feature that is common in a population because it provides some improved function. Adaptation Magazine strives to create an archival and organic approach to information, mixing unique storytelling and user interaction to convey complex themes. This issue serves to introduce the masses to Post-apocalyptic Literature and its various cultural and social influences. The cover utilizes a perforation to tear as like post-apocalyptic literature authors, the reader would need to destroy in order to create and thus, opening the book.

Adaptation Magazine Issue 1: Post-apocalyptic Literature

An adaptation is a feature that is common in a population because it provides some improved function. Adaptation Magazine strives to create an archival and organic approach to information, mixing unique storytelling and user interaction to convey complex themes. This issue serves to introduce the masses to Post-apocalyptic Literature and its various cultural and social influences. The cover utilizes a perforation to tear as like post-apocalyptic literature authors, the reader would need to destroy in order to create and thus, opening the book.

Adaptation Magazine Issue 1: Post-apocalyptic Literature

An adaptation is a feature that is common in a population because it provides some improved function. Adaptation Magazine strives to create an archival and organic approach to information, mixing unique storytelling and user interaction to convey complex themes. This issue serves to introduce the masses to Post-apocalyptic Literature and its various cultural and social influences. The cover utilizes a perforation to tear as like post-apocalyptic literature authors, the reader would need to destroy in order to create and thus, opening the book.

Adaptation Magazine Issue 1: Post-apocalyptic Literature

An adaptation is a feature that is common in a population because it provides some improved function. Adaptation Magazine strives to create an archival and organic approach to information, mixing unique storytelling and user interaction to convey complex themes. This issue serves to introduce the masses to Post-apocalyptic Literature and its various cultural and social influences. The cover utilizes a perforation to tear as like post-apocalyptic literature authors, the reader would need to destroy in order to create and thus, opening the book.

Adaptation Magazine Issue 1: Post-apocalyptic Literature

An adaptation is a feature that is common in a population because it provides some improved function. Adaptation Magazine strives to create an archival and organic approach to information, mixing unique storytelling and user interaction to convey complex themes. This issue serves to introduce the masses to Post-apocalyptic Literature and its various cultural and social influences. The cover utilizes a perforation to tear as like post-apocalyptic literature authors, the reader would need to destroy in order to create and thus, opening the book.

A Tale of Memories

An explorative journey through the creation of memories. An immersive interpretation of the bittersweet pursuit of remembrance and capturing longing feelings.

A Tale of Memories

An explorative journey through the creation of memories. An immersive interpretation of the bittersweet pursuit of remembrance and capturing longing feelings.

A Tale of Memories

An explorative journey through the creation of memories. An immersive interpretation of the bittersweet pursuit of remembrance and capturing longing feelings.

A Tale of Memories

An explorative journey through the creation of memories. An immersive interpretation of the bittersweet pursuit of remembrance and capturing longing feelings.

Booker Prize Collection

An unraveling of the plot and characters as the story is revealed stems as my main inspiration for the redesigns of these Booker Prize winners. Readers can interpret their favourite stories through these covers, using the foldable segments to change the image on the front. This lets them continue engaging with the story even after finishing the book and create a memorable experience for the reader.

Booker Prize Collection

Extraterrestrial

'Extraterrestrial' explores the relationship between human behaviour and the mobile phone. How does it affect the way we see things and how do we act in these times when a video can spread across the world with a single click? The hand-drawn animation is used to create an ominous, almost horror-like tone, to drive a stronger message.

Anomiedia

The word anomie is a term used to describe a condition where society provides little moral guidance to individuals. And when the actions of certain social media ‘influencers’ are used as guidance for impressionable teenagers, what becomes of their own actions? Anomiedia is an image series that explores the link between the reality of social media and the facades clouding the true nature of these posts.

Anomiedia

The Epic of Gilgamesh

An adaptation of the historical 'Epic of Gilgamesh' based from the BBC podcast 'In Our Time', this version is retold from the point-of-view of the demigod Gilgamesh himself. The illustrations and typography evoke a more personal story than the original text which lets the reader relate to this larger than life character and even possibly see parallels in his situation to stories told in modern day.

The Epic of Gilgamesh

Real Plastic Love

A Wee Summer - Sunny Days in Glasgow

My hopes of a beautiful bright sunny summer did not die even without the sun. A humourous approach towards gloomy summers, I created my own sunrays in hopes of filling the cold damp streets with warth and humour. I combined them with a collection of photos I took in wet weather during my stay in Glasgow.

A Wee Summer - Sunny Days in Glasgow

A Wee Summer - Sunny Days in Glasgow

A Wee Summer - Sunny Days in Glasgow

A Wee Summer - Sunny Days in Glasgow

A Wee Summer - Sunny Days in Glasgow

A Wee Summer - Sunny Days in Glasgow

A Wee Summer - Sunny Days in Glasgow

Covid Art

Covid Art

Covid Art

Covid Art

Tasked to create a new magazine, I named it Crank.

Tasked to create a new magazine, I named it Crank.

Tasked to create a new magazine, I named it Crank.

Tasked to create a new magazine, I named it Crank.

Tasked to create a new magazine, I named it Crank.

Tasked to create a new magazine, I named it Crank.

Tasked to create a new magazine, I named it Crank.

Tasked to create a new magazine, I named it Crank.

Tasked to create a new magazine, I named it Crank.

Digital Painting

Digital Painting

Digital Painting

Musings – a collection of work (WIP)

A work in progress collection of artwork and experimentations. Born from rainy weather activities, these projects added a little joy and happiness in gloomy weather.

Musings – a collection of work (WIP)

Musings – a collection of work (WIP)

Musings – a collection of work (WIP)

Musings – a collection of work (WIP)

Musings – a collection of work (WIP)

The Wish

The Wish

The Wish

The Wish

The Wish

The Wish

The Wish

The Wish

The Lazy Daisy - Rethinking the way we see fashion. (WIP)

The Lazy Daisy ¬– Rethinking the way we see fashion. (WIP)

The Lazy Daisy - Rethinking the way we see fashion. (WIP)

The Lazy Daisy - Rethinking the way we see fashion. (WIP)

The Lazy Daisy - Rethinking the way we see fashion. (WIP)

The Lazy Daisy - Rethinking the way we see fashion. (WIP)

THE STRANGER 👁️

Inspired by an excerpt taken out from L'Étranger whereby Meursault always thinks about his lover Marie but yet struggles to feel and wonders if he indeed loved her.

THE STRANGER 👁️

Blue Alert

Climate change holds true as one of the important issues of our generation but why aren’t Singaporeans doing much about it? I discovered that Singapore could be in a state of denial towards climate change as we are neither directly affected nor witnessing the catastrophes first hand. By incorporating climate change with something familiar that hints at an emergency, Blue Alert brings climate change to its audience through virtual reality while educating them about the severity of their actions through a scenario-driven card game.

Blue Alert

Blue Alert is an educational card game based on things that Singaporean enjoys (Blue card) but prompts you to destroy it (Alert card) due to our behaviour and climate change - talking about reverse psychology. This in hopes to influence the players lifestyle and decision making when it comes to climate issues - which we are late to act upon.

Blue Alert

Blue Alert

Blue Alert

Check out this project and many more through my online portfolio. Thanks for viewing.

Verda Motus

Verda Motus, an exclusive brand that is directed towards working adults which aims to reduce the use of plastic bags in supermarkets. The brand works around a reward system whereby users are rewarded with credit card rebates whenever they chose to use VM's reusable bags for their groceries instead of plastic bags. It targets existing members of chosen credit card types, especially those with a higher annual income and those who have higher purchasing power. Verda Motus Brand Guidelines. This page exhibits how the brand's logo should be used and the amount of clear space that is required when using the logo whether on a physical surface or digital platform.

The following pages in the Verda Motus Brand Guidelines shows all the do's and don'ts about the brand such as Logo Misuse, Primary & Secondary colours and Typography. These factors ensure consistency in how the brand is being showcased on products and various platforms.

Presenting Verda Motus’s member package. Includes beautiful, classy and versatile Verda Motus bag, lucky charm, and the exclusive membership credit card.

Verda Motus club website, exclusively for powerful people. The website provides insightful information on how to qualify and how to start being a member of the Verda Motus club.

The Lazzy Diner

This project brief requires me to forge community bonds over food hence I created The Lazzy Diner, a mobile food service that aims to connect working adults living in Punggol. Based on site surveys gathered, these residents only have a handful of eateries where they are able to socialise within Punggol. Unlike a delivery service, The Lazzy Diner will partner up with different restaurants islandwide each month and will park its truck at various neighbourhoods in Punggol. Residents will be able to book slots and have to sit down to dine together as a community.

The Lazzy Diner's mobile website is optimized and user-friendly for hungry owls in mind. The reservation process can be completed in a breeze. Diners will be able to read up on the partnered restaurant for the month. They will have to key in their personal particulars and book a dine in slot so that orders can be processed. Diners will be done ordering in a couple of minutes and they will know exactly what goes inside their stomachs as shown in the dietary information. All they have to do is to simply browse and select the cuisine and food that they will like to have, and complete the order list.

I illustrated food and ingredient elements to try and create a motif that represents The Lazzy Diner brand. I also experimented with various contrasting colours to see which one suits the brand persona.

Killiney's Brand Awareness

A conceptual project work with Killiney that requires a boost in their sales. According to the client, working adults are their main and current patrons however, I decided to target University students as it was an opportunity to gain more brand awareness since based on gathered research, University students hardly have breakfast or proper meals. The illustrated posters are designed to look hip and grungy as they will be placed around campuses to serve as a reminder for students to grab a bite from Killiney.

This is a man

Have you ever watched a movie, completely and utterly immersed in the story, infatuated with the characters and their perfect lives? Then the movie ends and your phone turns dark, and you see your reflection in the smoky mirror of your screen. Wouldn’t you want to be the person you see on those screens as well? This project visualises this pursuit and mindset vicariously, specifically the pursuit of traditional masculinity.

From watching tons of these films, reading studies on them, my design journal was filled with toxic masculinity in classic or dated films, from that era, but also their context in current times. Together with my own interviews, it became clear why and what led to this desperate need to be ‘masculine’, or 'a man’. Eventually, it became a recognition of how absurd it was to have an idea of a 'perfect man'.

This made me curious what a pursuit of the idea of traditional masculinity was, what would it look like. Shaped by my findings and insights from my journal, led me to create an extreme narrative or a trope. Discussing not only what I found in the films but real contributing factors that leads to a fragile form of masculinity, the archaic need to be a ‘man’.

‘This is a man’ illustrates what it means to be ’truly masculine' in these western films. This is one of the illustrated pages of the book.

Found Art

Using the imagery of the streets from the UK and Europe to reflect the idea that memories will either fade or be replaced with new ones. A visual metaphor as well as a capture of the visual depiction of design and thought. Begun as a personal collection of found ‘art’ from the street walls of Glasgow, its underlying meaning continued to evolve because of the beauty and story each piece tells. The novelty of this is the idea that it was a joint unintentional effort of many strangers.

Offscreen

It’s rare to see people actually sit through the end credits of a film; it’s boring in comparison to the movie you just watched. The hard work that goes behind the screen frequently goes unappreciated. This magazine focuses on appreciating the ‘drier’ off-screen elements while creating a visually interesting tilt. This magazine aims to create a visual appeal that reflects the emotion of the film without showing stills, simultaneously sharing the different elements and techniques that make the film. For the first issue, the magazine discusses psychological thrillers.

The magazine begins with an introduction to the genre, mentioning common conventions of psychological thriller films, such as misdirection and breaking of the film’s equilibrium. It continues niche-themed articles.

Arsenal Football Club Official Magazine - Feb Issue

Me being a huge Arsenal fan, I did not want to have football players on the cover page as most designers would, instead I used their mascots to portray the clubs, Arsenal (Cannon) and Tottenham Hotspur (Blue Chicken) respectively. The main attraction is in the centre, The cannon is ready to blast the chicken to outer-space. This way I could add some fun to the cover page design.

It was quite a challenge to design this page. This was my first time doing a “print design” as I’ve been designing for the screen (digital) my whole life. Layout placements in print design can be very important, but I didn’t want to compromise on my digital skillset for this particular page. Therefore I fused both styles. Now read the RED letters from top to bottom. What do you get?

I thought it would be quite interesting to show all the French players who have played for Arsenal Football Club during it’s 134 year old history. As such this would be the complete list of French players from the year 1886 - 2019.

I had a lot of flexibility and fun working on the design on this page in particular because of how I managed to cleverly merged 2 different Arsenal Third Kits (Pink & Cyan) into 1 page. By doing so, not only does it not look regular and dull anymore… It also looks energetic and youthful!

The last one would be a collage of many more different page layouts and designs that are featured in my own edition of the Arsenal Magazine. 

For more information, visit https://www.behance.net/gallery/96609881/Arsenal-Magazine-Design.

Incuba - Luxury Healthcare Packaging

INCUBA is a microchip that is inserted and incubates in the human body which reverses the effects of procrastination by monitoring and re-balancing the different levels of hormonal and negative chemicals changes in the human body.

This is my design process where I came out with some rough sketches digitally with pin-point accuracy and measurements done to scale for the development stage for product prototyping. I also made a breakdown of the different parts needed to put the prototype together to finalise the design.

This is the “Chip base Plate” where the placement of INCUBA chip will be for display.

Once the top half of the packaging is opened and remove, underneath this is what you will see. The Emblem of the INCUBA chip design (hexagon-shaped) and a Manual for the user to know how the product functions.

The last one would be a collage of many more different page layouts and designs that are featured during the Product shot on INCUBA.

For more information, visit https://kingkumarart.myportfolio.com/incuba

Itten X Aēsop

Initial collage showcasing the synergy between Swiss Colour theorist Johannes Itten and Melbourne’s health and beauty franchise Aēsop. The bold contrasting colours of Itten’s art works complements the colour scheme used by Aēsop.

Aēsop X Itten

Window design grounded by the principles and theories of Swiss Painter and Colour theorist Johannes Itten designed for Aēsop’s stores.

Axonometric Study

Site study diagram of Golden Mile Complex The intention for the structure was to create a lively environment and a vertical city in contrast to the homogenized cities. Golden Mile Complex comes from the concepts of the Linear Cities of architect Le Corbusier.

Impressions

Artistic impression of envisioned design concept of play space located in Golden Mile Complex.

Play Space Perspective (East Lobby)

A new play space located in the Golden Mile Complex, focusing on the effects of light and shadow where sun shades rotate anti-clock wise throughout the day.

Play Space Perspective (West Lobby)

The play space focuses on generating a space that caters for relaxation enabling users of the space to experience Live, Work and Play in the same building.

Reclaiming Spaces

Typical shop in Golden Mile Complex where shop spills out beyond boundaries while the tenant place make shift markers defining their own boundaries. A lawless spillage of shops creating a reclamation of space demonstrates The Right to the City concept developed by French sociologist Henri Lefebvre in 1968.

Accentuated Pipelines

Unique pipelines that forms character, identity and uniqueness to the Golden Mile Complex.

Unique Characteristics

The image shows shops spilling out of their de-marketed zones and unique floor tile patterns in relation to the accentuated pipelines across the atrium of the Golden Mile Complex.

Lawlessness

The image shows the plan in relation to the pipes added years after original construction running above unique floor tile patterns that cover the ground floor. Further demonstrating how shops spill out.

Space in Place

My idea of Space in Place in a Collage from

Place in Space

My idea of Place in Space in Collage form

A take of a Modern + Historical Reading Place

A Perspective view of Modern + Historical Reading Space

A take of a Modern + Historical Reading Place

Perspective view of Modern + Historical Reading Space

A take of a Modern + Historical Reading Place

Perspective view of Modern + Historical Reading Space

A Step to a better Reading Environment

Perspective View of a steps / reading space / Amphitheater

A Step to a better Reading Environment

Perspective View of a steps / reading space / Amphitheater

A Step to a better Reading Environment

Perspective View of a steps / reading space / Amphitheater

A Step to a better Reading Environment

Perspective View of a steps / reading space / Amphitheater

The region rich in history and culture

Illustration of project site, Waterloo Centre, which sits amongst different building typologies, surrounded by rich Singapore culture and visited by people of different race and religion.

Map of intervention

Three interventions, each with different agenda, to sieve out the idea of Ornamentation that may happen at Waterloo Centre.

Sketched elements

Documenting distinct visual elements at site.

Taxonomy of elements

Taxonomy of visual elements extracted from site to speak of the lifestyle of the people, and the mix of old and new architecture.

Overwhelmed with ornaments

Section of Waterloo Centre that identifies existing and new ornamentation that introduce new functions.

The Jungle

Residents transform the site into a jungle where they grow plants and enjoy the sight of greenery outside their windows.

Iconic shop fronts

Part I: Each is a 3D collage of possible shop front design created by isolating the most iconic shapes and textures found at site.

Conceptualising new coffee shop

Part I: Iconic shapes and colours are employed to a busy coffee shop at Waterloo Centre to make it more memorable.

Model of intervention

Part II: Model of intervention outside a junior arts school located at a corner of third floor.

Glass blocks pods

Part II: Exterior view of intervention which shows the prominent material seen at site – glass blocks. The pods with varying heights and dimensions encourage exploration.

Extended play zone

Part II: The malleable sheer wall lets people on either side to connect. It is also lowered to appeal to children.

Waterloo Centre reimagined

Reimagining an ornamented HDB with striking colour, pattern, signage and plants to draw attention of the crowd.

No ornamentation

Part III: Conceptual model of intervention at the ground floor intending to link two major staircases. The cocoon-like pods amplify and transfer sound via metal conduits (represented by the coloured straws). Sound can be an ornament in space.

ornaments

Part III: Sitting area with concrete pods and metal conduits that amplify the sound of wind.

Keeping it neutral

Part III: Pods elevated off the ground to suggest lightness. Plants can help to dampen sound and soften the hard-concrete materials.

The transition of light to this sacred corridor

The light guides us and sets the mood. “In the right light, at the right time, everything is extraordinary.” By Le Corbusier.

At a state-of-mind

The lighting goes seamlessly through our journey. At the start, the lights define the familiarity between us and the object that represents the dead.

The movement of bricks

The attention of the loose bricks starts to reunite as we walk further into the corridor, creating a wall of memories.

The transition back to reality

At the end of the journey. The brick wall starts to lose its tension and fades off to the lights, that transits us back to reality and daily routine.

Roof Terrace of Chong Pang Community Club

Located away from the crowd and noise of the community club, the unused roof terrace creates the opportunity to take us away from our hectic and stressful lives to peace and relaxation. Natural-like and flowing water feature helps to set the mood of this space.

Pods for 2

Pods for two is where personal information are keep safe, with the adjustable soundproof curtains the amount of privacy can be controlled. The fabric paper on the outsides blurs our identity to make us feel comfortable and confident.

Pods for 5

Pods for five is where a small group can exchange ideas and remarks. This idea was inspired by the Japanese seating culture. In this case, we are submerging ourselves, making us feel like we are diving into our journey of overcoming our loss.

Pods for 9

Pods for nine is the maximum amount of people that a counsellor can handle on the topic of grief. The gap between the ceiling and the pod allows us to look out to the sky and view the movements of the clouds as we overcome our thoughts.

LUSH Flagship Store (retail)

This project analyses how existing shopper’s habits in LUSH could be adapted and triggered in a flagship store by tapping into the sensorial aspects of a consumer. The project taps onto the existing senses of shoppers that makes them move and react in a certain manner within the store itself. 3 senses, “See, Touch and Smell” are observed, thus these senses are being used to develop deeper into the flagship store experience tapping onto these sensorial aspects, allowing shoppers to wander into the space, finding their own preferences. ​

Layout Plan: Proposed Zoning, Circulation and Material

The flagship store is separated into different zones which consists of different scents. These zones are separated based on the experience and scent. The proposed zoning, circulation and material provides an overall view of the space as well as the possible journey that could take place within the store.

Red Experiential Zone

Shoppers could place their head into the opening to get closer and feel the texture of the wall. LED strips from the bottom would shine in enhancement of the experience. The experiential wall (scratch and sniff wall) are used to contain the smell within the space instead of having it diffuse around the store, overwhelming the senses of shoppers. Upon scratching onto the experiential wall, it releases the scent of roses allowing shoppers to get a preview of the smell.

Transitional Space

The transitional space serves as a preview of the overall flagship store before shoppers enters. Different coloured pod gives a sneak preview of the senses that will be tapped into as well as associating the specific colours that matches with the scent and senses.

Yellow Experiential Zone

The texture wall for the yellow zone is left exposed in comparison to the other zones as the zone tapped onto its texture such as its smooth, citrus surfaces to provide a different experience to shoppers.

Passage Way

The passage(way) shows how shoppers can walk through the store by their senses through visuals and scents. Certain zones are placed closely to allow shoppers to follow the type of scent they prefer as they can smell 2 different scents while walking through the space

Inhabitation (Installation)

Inhabitation is an experimentation on multiple design concepts by studying the existing habits within the site, thus creating an installation which enhances and invites the existing habits to take place within the installation. Habits in this project pertain to the routine of people. This project is an installation, a temporary feature on site for a 3 – 6 months duration.

Portal of Memories

Modular cubes that are hollow serve as a portal of memories to users. These boxes are like a frame captured in one’s mind, creating memories. What one sees in each box may not be what others see, hence the “memories” captured in these modular cubes differ for each individual.

Reflective Memories

Mirrors trigger a form of reflected memories such that when one peers into a mirror, what they are seeing is being reflected. This reflection alters memory, as what lies before their eyes will eventually become a memory of the past. What one sees today will become a memory tomorrow. The mirrors reflect what users see, turning it into the past.

Inhabitation

This installation allows users to identify and interact with the modular cubes such that the big modular cubes can be used as a space where one sits to read. The smaller cube serves as a step to get from one space to another. It also provides users use it as a sitting or discussion spot.

The Irreversible Cycle: Life and Death (Exhibition)

The Manifesto project is a curation of an exhibition which consists of a constructed narrative that ties the selected collection of installations and art pieces together as a coherent whole, creating a themed exhibition space. A life cycle is defined as the developmental stages that occur during an organism’s lifetime. A life cycle ends when an organism dies. Life and death are a continuous cycle, making birth and death different ends of the same spectrum of existence. This continuing loop of life, death, and rebirth is at the heart of everyday living.

The Irreversible Cycle: Life and Death (Exhibition)

Spatial context of the exhibition which includes a summarised overview of the exhibition’s narrative and its journey from the beginning to the end.

Floating Time (Mid Life Cycle)

In the dark space where lights emitting are mainly from the exhibited pieces, a black curtain is used to separate the artworks so that the lights and its effect does not seep through the spaces, allowing visitors to immerse each space fully.

Decomposition (Dying/Decomposing Cycle)

The decomposition space consists of artworks which represents death and how it can also be in the form of decaying.

Corridor Transition (Death Cycle)

Leading to the next exhibited object, mirrors are placed with the intention of providing a preview of the next artwork, Archive of Deathclock, as well as having the visitors to be a part of the artwork.

Function, aesthetics and construction

Throughout history, the triad of aspects corresponding to function, aesthetics and construction has been proposed as the fundamental components in design, from Vitruvius to various contemporary authors. This year-long research, titled 'Optimal design: function, aesthetics and construction', builds upon these theoretical underpinnings, and through a series of exercises, this idea is investigated and clarified within the context of interior design. The lobby-seating area of SIT@TP was chosen as the site.

Designing to the context

The optimality of the design to its context is explored. For example, in 'Project 1: Function', a 'double-decker' strategy (shown on the left) may be better when there is space constraints, while a flexible programme and capacity may require collapsible furniture (shown on the right).

Finding the context

Factors, such as the pedestrian flow or circulation of the site, largely influence its function. In this case, the circulation reaffirms that the site is heart of the building. Thus, it may serve as a kind of landmark as one of its main function.

Functional design explorations

The circular design is explored, which conveys the centrality of the space, and contrasts against the straight lines of the building. Refinements are made on the basis of the functional concerns – its primary uses (programmes, activities and users), comfort (such as privacy, access and noise) and safety.

Spatial arrangement

Atelier-Bow-Wow style perspective plan of the design.

Aesthetics

In 'Project 2: Aesthetics', the design is approached first as a kind of sculpture or art before dealing with functional concerns. Through collages like this, the atmosphere of the space and the visual composition can be quickly explored. For the site, the quiet and darker study and resting area is contrasted with the brighter and more busy lobby area.

Aesthetics design explorations

Through understanding the formal visual language of the existing building, the new design can be conceived as the continuation of a visual composition of the whole gestalt. Different aesthetics forms can be produced based on the formal language, although they are functionally similar.

Modular furniture

A modular approach may be interesting, where the furniture can be arranged to form many different seating configurations.

Different arrangements of furniture

Physical models exploring the modular furniture configurations.

Track details

Exploration of how the modular furniture can be moved along a track. In A, a metal floor strip provides only visual feedback on where it should be. In B, a custom-extruded strip provides a small slope along the edges, allowing the furniture to slide more easily into its track. In C, a wheel-and-grove design enables users themselves to easily reconfigure the furniture arrangements, although more maintenance may be required.

Re-Imagined Spaces: The play of light and shadow in our everyday life

This project started with questions of how the duality of light and shadow, that is so significant in our lives, impact us on a daily basis. I believe that light and shadow has the ability to evoke one’s emotions in a space even in very mundane spaces. 'Re-imagined Spaces' aims to investigate the notion of light and shadow and how it can affect in representing a space. Through a selection of ordinary and common spaces, the projects questions the possibilities of how these spaces can be re-imagined when light and shadow is used as the driving force of the space.

Part One: Exploration of light and shadow

The documentation covers 8 various sites in Singapore to explore the existence of light and shadow in our daily life. Ideas from the collection of photographs from the site visits are translated into simple study models. Through it, making discoveries on how light and shadow can affect our spatial experience.

Part Two: The Rhythm of Shadows

Looking into the play of light and shadow in everyday spaces, a transitional space was chosen as the typology of this project. A hospital can be a very anxiety charged place for some visitors. Thus, this project aims to target users from the hospital and explore how light and shadow can momentarily evoke a sense of calmness through the transition. The idea of rhythm and intensity of light and shadow was explored. Darkness evokes a form of mysteriousness and portrays silence. The forms of shadow becomes more rigid and darker when reaching the middle of the transition walkway. The idea of darkness, minimal light and stillness evoke silence in the space and aims to create a contemplative atmosphere.

At the darkest and most still point of the walkway, a slit allows a ray of light to enter the space. The only benches are placed here to encourage one to momentarily remain at this place.

Part Three: Sanctuary Café

This part looks into the typology of an ordinary food court. The project aims to create a relaxing space for people to dine in, contrasting to the surrounding fast paced and crowded environment. It will explore how the interplay of light and shadow create a comfortable experience in such a setting. The project explores calmness through the use of water. In particular, the experience is catered for solo diners.

Moving forward, the glass floor is removed and replaced with glass steps, revealing the texture of the water. The light strips aims to entice people to continue walking forward, while the black tiles gives a sense of depth.

Nearest to the kitchen is the short-term dining area. The curved seating is intended to break the linear geometry and also make it harder for users to communicate, giving more privacy to solo diners. Sounds from the cascading water fountain behind the panels can be heard to create the calming sound.

For the private pods, shoji screens are used as the materials for the partitions to keep it less rigid yet maintain the level of privacy. The screens will also reveal the shadows of people. As it is a really long corridor, the alcove will give depth to the shadows and users will be drawn towards that as they walk through.

The visual and audio aspects of water is strategically integrated into the design of each space to help create the calming experience.