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ERINN SAVAGE – Performance
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Singapore

This year we celebrate the extraordinary achievements of GSA Singapore’s second to last cohort of BA graduands. Once again, both staff and students pulled out every stop to surpass our previous efforts. This year has been a turbulent one for us. The news surrounding GSA’s anticipated departure from Singapore in 2021 struck us with surprise. The responses from our industry friends and from our academic partners pay testimony to the profound impact which GSA Singapore has had, and will continue to have, on Singapore’s creative scene.

GSA’s graduating cohort this year will increase the number of GSA Singapore alumni to around 700. They will contribute to GSA’s growing legacy. Our alumni are known for their independent thinking, their readiness to take risks, their critical-reflective skills, and their adaptability. Trained to make a difference, our outgoing students this year are yet again destined to join the small but growing group of future vanguards in Singapore’s design industry and beyond. One of our furthest-travelling alumni, Abdul Rahman, has just returned from New York City, where he was stationed as Associate Strategist by Ogilvy.

Of course, the Covid-19 situation imposes challenges upon all of us. Good designers hone not only creative skills and passion, but also perseverance. Some of our students have already taken the initiative to design guidance information for locals to connect them to the most essential support services in Singapore. Adversity has a way of sifting out those who see opportunity in difficulty, and those who see difficulty in opportunity. There can be no doubt that our new cohort of graduating students will thrive throughout their careers.

Matthias Hillner, Director of Programmes GSA Singapore

Arsenal Football Club Official Magazine - Feb Issue

Me being a huge Arsenal fan, I did not want to have football players on the cover page as most designers would, instead I used their mascots to portray the clubs, Arsenal (Cannon) and Tottenham Hotspur (Blue Chicken) respectively. The main attraction is in the centre, The cannon is ready to blast the chicken to outer-space. This way I could add some fun to the cover page design.

It was quite a challenge to design this page. This was my first time doing a “print design” as I’ve been designing for the screen (digital) my whole life. Layout placements in print design can be very important, but I didn’t want to compromise on my digital skillset for this particular page. Therefore I fused both styles. Now read the RED letters from top to bottom. What do you get?

I thought it would be quite interesting to show all the French players who have played for Arsenal Football Club during it’s 134 year old history. As such this would be the complete list of French players from the year 1886 - 2019.

I had a lot of flexibility and fun working on the design on this page in particular because of how I managed to cleverly merged 2 different Arsenal Third Kits (Pink & Cyan) into 1 page. By doing so, not only does it not look regular and dull anymore… It also looks energetic and youthful!

The last one would be a collage of many more different page layouts and designs that are featured in my own edition of the Arsenal Magazine. 

For more information, visit https://www.behance.net/gallery/96609881/Arsenal-Magazine-Design.

Incuba - Luxury Healthcare Packaging

INCUBA is a microchip that is inserted and incubates in the human body which reverses the effects of procrastination by monitoring and re-balancing the different levels of hormonal and negative chemicals changes in the human body.

This is my design process where I came out with some rough sketches digitally with pin-point accuracy and measurements done to scale for the development stage for product prototyping. I also made a breakdown of the different parts needed to put the prototype together to finalise the design.

This is the “Chip base Plate” where the placement of INCUBA chip will be for display.

Once the top half of the packaging is opened and remove, underneath this is what you will see. The Emblem of the INCUBA chip design (hexagon-shaped) and a Manual for the user to know how the product functions.

The last one would be a collage of many more different page layouts and designs that are featured during the Product shot on INCUBA.

For more information, visit https://kingkumarart.myportfolio.com/incuba

Fashion Without Bodies

Style is more of an attitude than the pieces of clothes you wear. It is about communicating your Identity, Ideals and Opinions. However, Fashion has always been closely associated with the chiseled jaws, the smoky eyes and the luscious lips of runway models. How do we shake off these cliché? I challenged myself to find an unorthodox way to portray fashion genres, and what could be more unexpected than food? With the varied nuances in dining behavior, it is akin to how we drape ourselves. Hence, I chose food photography to bring out the characteristic of fashion genre with a clever play of our favourite delicacies.

Fashion Without Bodies

Fashion Without Bodies

Fashion Without Bodies

The Language That Saved All Mankind

Technology is a useful servant but a dangerous master. The Language That Saved All Mankind, looks into this reality. A Cybernetic Being from the future, arrives in the present on a mission. He must gift to humanity an encoded language that shall ensure their survival. He knows the great cataclysm is inevitable, but he does what he can. The key to the survival of his own race, depends on the humans as well. This is the defining chapter of our imminent history; Time-travel, Longevity and Comfort, all torn down by our own creation. The self-aware cyborgs hunted us down like rodents. We could hide, but not for long. Our desperate clamor for survival and struggles are carefully imprinted on cardboard, the only writing material we could get our hands on. We marked our meagre existence, using essence of our mother tongue; Sanskrit, Chinese, Hebrew and Thai. Like the Ten Commandments of eons past, we hope that we shall survive through our language.

The Language That Saved All Mankind

The Language That Saved All Mankind

The Language That Saved All Mankind

The Language That Saved All Mankind

The Language That Saved All Mankind

The Poker Game

Make mistakes or screw up, you learn. Jade courts with death, when he throws away his second chance. Jade has been with Malik's Geylang vice ring for years. Now as one of the most prominent drug barons, Jade has other ambitions. Tonight, he will have to answer for his lies. Will Jade see the day of light? Or will he pay the ultimate price? However not everybody is lucky enough to have the luxury to witness the sunrise. The consequences that follow up with the actions made would require you to pay the price. We do not always get a second chance, so cherish every given moment. Jade gets involved with Malik and his Gelyang crime gang. As Jade rose to become one of the most prominent drug dealer, his greed took over him -- a powerful drug dealer’s fate tied to an inescapable organized crime boss.

The Poker Game

The Poker Game

Mom, Where's My Pants?

The plastic waste problem has been a long running issue, and has exacerbated over the decades. Sadly, the methods of communicating the gravity of the issue has not adapted. Campaigns highlighting the threat of plastic waste on wildlife has remained a staple. Effective as they were, such images have become a cliché and the public has since become desensitized to them. Thus, my challenge is finding approaches of captivating the audience yet again. How will I garner attention? Satire is one way to invoke humor, a sensation that can be shared by both young and old. Awareness about the issue, is the first step towards making a change.

Mom, where's my pants?

The plastic waste problem has been a long running issue, and has exacerbated over the decades. Sadly, the methods of communicating the gravity of the issue has not adapted. Campaigns highlighting the threat of plastic waste on wildlife has remained a staple. Effective as they were, such images have become a cliché and the public has since become desensitized to them. Thus, my challenge is finding approaches of captivating the audience yet again. How will I garner attention? Satire is one way to invoke humor, a sensation that can be shared by both young and old. Awareness about the issue, is the first step towards making a change.

Know Your Government

The aim for this political zine is to encourage responsible voting during Singapore General Election, especially for young Singaporeans who are voting for the first time, they may not fully understand politics enough to make the wise choice of electing future government. To gain interest among young Singaporeans to understand politics, the theme of the zine is juxtaposed with Greek mythological figures to simplify complex information.

Know Your Government

Know Your Government

Know Your Government

Know Your Government

Know Your Government

Know Your Government

Know Your Government

Know Your Government

House of Gentlemen

Tasked with melding the legacy of an author of highbrow status with a regular street shop, the House of Gentlemen sees renowned Scottish novelist, Sir Walter Scott’s legacy reintepreted in a socially conscious nail bar for men. A sartorial take on traditional and contemporary standards of chivalry (an occurring theme in many of Scott’s works), House of Gentlemen lets men get their nails primed to help the ladies with the door whilst contributing to society.

Nawwwledge

Take a logical no-nonsense subject and give it some mind-boggling, non- linear thought. Nawwwledge does so by relating intelligent yet often dull topics to situations and deliberations of millennial life. For this issue, the rules of cricket is used as a metaphor for life experienced by millennials. It is a sublimely educational and highly relatable read.

Your fate in my hands

Motivated by my long-standing struggle with procrastination, I went on a quest to uncover the source of this conundrum and the cure to end it all. This poem book is the result of an introspective research process, expressing what goes on through the mind of a procrastinator and how I cope with it. It is meant to evoke a sense of familiarity and solidarity in its readers and to show them that they aren’t alone in this fight.

Your fate in my hands

The poem book can be read as a two-page spread and/or unfurled into an accordion piece.

Verda Motus

Verda Motus, an exclusive brand that is directed towards working adults which aims to reduce the use of plastic bags in supermarkets. The brand works around a reward system whereby users are rewarded with credit card rebates whenever they chose to use VM's reusable bags for their groceries instead of plastic bags. It targets existing members of chosen credit card types, especially those with a higher annual income and those who have higher purchasing power. Verda Motus Brand Guidelines. This page exhibits how the brand's logo should be used and the amount of clear space that is required when using the logo whether on a physical surface or digital platform.

The following pages in the Verda Motus Brand Guidelines shows all the do's and don'ts about the brand such as Logo Misuse, Primary & Secondary colours and Typography. These factors ensure consistency in how the brand is being showcased on products and various platforms.

Presenting Verda Motus’s member package. Includes beautiful, classy and versatile Verda Motus bag, lucky charm, and the exclusive membership credit card.

Verda Motus club website, exclusively for powerful people. The website provides insightful information on how to qualify and how to start being a member of the Verda Motus club.

The Lazzy Diner

This project brief requires me to forge community bonds over food hence I created The Lazzy Diner, a mobile food service that aims to connect working adults living in Punggol. Based on site surveys gathered, these residents only have a handful of eateries where they are able to socialise within Punggol. Unlike a delivery service, The Lazzy Diner will partner up with different restaurants islandwide each month and will park its truck at various neighbourhoods in Punggol. Residents will be able to book slots and have to sit down to dine together as a community.

The Lazzy Diner's mobile website is optimized and user-friendly for hungry owls in mind. The reservation process can be completed in a breeze. Diners will be able to read up on the partnered restaurant for the month. They will have to key in their personal particulars and book a dine in slot so that orders can be processed. Diners will be done ordering in a couple of minutes and they will know exactly what goes inside their stomachs as shown in the dietary information. All they have to do is to simply browse and select the cuisine and food that they will like to have, and complete the order list.

I illustrated food and ingredient elements to try and create a motif that represents The Lazzy Diner brand. I also experimented with various contrasting colours to see which one suits the brand persona.

Killiney's Brand Awareness

A conceptual project work with Killiney that requires a boost in their sales. According to the client, working adults are their main and current patrons however, I decided to target University students as it was an opportunity to gain more brand awareness since based on gathered research, University students hardly have breakfast or proper meals. The illustrated posters are designed to look hip and grungy as they will be placed around campuses to serve as a reminder for students to grab a bite from Killiney.

Sorry for your Loss

Native languages find themselves slowly being replaced by hegemonic languages as globalisation and rapid migration have contributed to chronic attrition. If there are approximately 6,000 languages in the world, only a mere 4% of these languages are used by the majority of the global population. As a result, half of these 6,000 dialects are headed for extinction. Sorry for your Loss is an initiative which seeks to address and bring awareness to a global epidemic of losing one’s native tongue. The initiative is formatted into an exhibition where visitors can reminisce and reconnect with their lost language through various interactive displays; a space then becomes a cure. Each edition will explore different indigenous languages from around the world. This edition shines the light on Burmese Language – a Sino-Tibetan language spoken in officially by Burmese nationals in an attempt to reconnect the language with its native speakers.

Sorry for your Loss

Sorry for your Loss

Compound Interest

In the society of precarious, financial instability remains the primary source of anxiety and constraint for families from lower income households. Lacking adequate financial literacy, these households struggle to maintain a decent quality of life while battling through the imposed stigma of being branded as social deviants. These public interventions are promoted as ‘exceptional’ rather than ‘universal’ and often comes with a hefty consequence of a laborious application process only to be compensated with short-term monetary reliefs. Therefore, the chronic and unfulfilled needs of marginalised households are rarely resolved in a sustainable way. Compound Interest is an alternative educational programme designed to empower and refine financial literacy among youths from marginalised families. Adapting a non-hierarchical mode of learning, youths can choose to customise and stack their own curriculum. The programme dispenses personalised educational content to its subscribers through various platforms. In this self-sustaining model, the knowledge that youths have acquired through the programme can be redistributed back into their respective households. Accomplishment is therefore measured through cycles of intention, creation, reflection and sharing. The programme aims to rethink the experiences of low-income families as people with the capacity to learn and change, not as clients and recipients in dire need of help and charity.

Compound Interest

Compound Interest

The Hidden Cost

Plastic wastage is the responsibility of many. There are a lot of stakeholders involved: from consumers who mindlessly consume and hoard plastic bags to corporations who leverage on the cheap production of the plastic bags. Lured by its modest pricing and short-lived convenience, we have failed to account for the hidden cost of plastic bags: one that inflicts irreversible damage to our environment and wildlife. The Hidden Cost is a project which aims to expose the implications of plastic consumption by redesigning the current display of plastic bags. The project seeks to purpose an alternative approach to curb consumption through the alternation of everyday products – in this case, it is the appearance of the plastic bags. The design of the bag is kept minimal with a series of typographic messages which displays a “cost” upfront. These costs are derived from the pressing environmental and societal side effects of plastic wastage. The messages will claim the space previously occupied by the oversized logos of household brands. The newly designed plastic bags act as a visual reminder, projecting cumulative casualties of plastic waste driven by mass consumption. The projection will hopefully trigger consumer behaviour and provoke change.

The Hidden Cost

Generis

Generis is a hybrid font created by combining two the unlikely typefaces – Futura and Kleist-fraktur. Futura is a geometric sans-serif typeface widely used during the Bauhaus movement while Kleist-fraktur is a blackletter typeface. Generis attempts to confront the tension between two distinct families of typeface by recreating a less rigid type in which the geometric contours meet the sharp display curves. It incorporates the geometric base of the Latin letterforms while preserving the calligraphic strokes of blackletter types. The integration of the san-serif softens the sharp edges and tones down the highly ornamented details of the blackletter. Generis is, therefore, a blend of Latin and German typestyles – two conflicting letterforms, culturally, politically and aesthetically. The result is a pleasing hybrid which inhabits the qualities of order and expression.

Generis

A Story In Statues

Having documented heavily the extent of the street art scene in Europe. I began to create a series of posters showing a collage of street art and using statues I found in Europe as the focal point in each piece, I chose to create very raw images while juxtaposing them against the statue of Sir Stamford Raffles as a representation of Singapore and it’s street art scene.

A Story In Statues

Sterile Singapore

A Story In Statues

The statues

A Story In Statues

"Swee" in Hokkien is an adjective to describe something or a situation is "beautiful".

Skins Magazine

Created a magazine labelled 'Skins" highlighting the hobby of taxidermy and the importance of preserving our animals especially if they happen to go extinct

Skins Magazine

Skins Magazine

Featuring certain advertisements, here are some highlights of advertisements which i designed to compliment the magazine. showcasing the plight of endangered species in a striking yet accessible way.

Satire Supermarket

Introducing the Satire Supermarket, "World End". A satirical take on how Supermarkets & consumers are handling the plastic problem.

Satire Supermarket

Going green literally & why stop at double bagging, when you can quadruple it

Satire Supermarket

Get Lost

Often we become too focused on getting to our destination that we've forgotten the joy of being lost in the foreign paths and scenery. I had the opportunity to experience that excitement once again in Glasgow and designed a maze with no starting or ending point, allowing the ball to roam around the maze aimlessly with the map coordinates of the places I was lost in along the walls of the maze.

You Deserve Better

We are in a toxic relationship with plastics. The more we love it, the more it’ll hurt us, and yet we keep coming for more. This campaign aims to reduce the use of plastic bags through realising the love-hate relationship between us.

Celestien

In the year 2090, space travelling technology is advanced enough for everyday people outside of the 1% to travel to Mars and Moon for outdoor recreational purposes such as hiking and skiing. As the first space tour agency for recreational activities, Celestien believes that when humans get to enjoy space for leisure, we will truly be a species beyond Earth, becoming one with the celestial.

Celestien

In the year 2090, space travelling technology is advanced enough for everyday people outside of the 1% to travel to Mars and Moon for outdoor recreational purposes such as hiking and skiing. As the first space tour agency for recreational activities, Celestien believes that when humans get to enjoy space for leisure, we will truly be a species beyond Earth, becoming one with the celestial.

Plastic Problem

Plastic is essentially everything, we are surrounded by it. It was initially advertised as the future, we no longer need to hoard glass packaging, food are kept fresher in plastic. It is old fashioned to not use plastic. We were told that it is the future, it keeps everything fresh. It is cheap and dispensable. Plastics are the future, save the trees and use plastics. Recycling old plastic advertising images and some taglines, into today's context. Recycling the idea into a new one, see what I did there? My TVC also reuses ads from 1997 by APC, people often gets defensive when called out. We should approach this delicately as people are Compassion Fatigued and Desensitized to Global Warming. Let the audience feel smart figuring out themselves. Recycling the 1997 plastic tvcs copywriting and footages of what plastic has done to our planet to create stark contrast in the video. Hoping to spread awareness through nostalgia and non-conventional way.

Price: £20

This item is for sale, please contact for more information.

Price: £20

This item is for sale, please contact for more information.

Price: £20

This item is for sale, please contact for more information.

Healthcare Packaging

Create a virus or illness including name, symptoms and cure. Chingus was take inspiration from a capitalism as a pandemic. Back in October 2019, NBA and Disney were under fire for censoring themselves to work with China, receiving backlash. When China refuse to work with corporations, they tend to lose millions in revenue. (Avengers are owned by Disney, there are special scenes added into the franchise to enter theatres in China.) (A NBA player tweeted freedom for HongKong in 2019, China was displeased and banned all NBA from showing in China, losing millions in revenue in just a week. The NBA manager made a public apology soon after. So much for American and their "freedom".) This project centered on mostly propaganda. The right tone needs to be set through mock ups. Flyers and posters are shot out of the plane into the streets, sirens will ring and the speaker will spread word of Chingus.

Price: £20

This item is for sale, please contact for more information.

Illustration Book

A self-initiated project, my first illustration project. All the content and illustrations are done by me. It was fulfilling to be able to write my stories. The book is eerily long, the bodycopy is long as well. Each character is the idea of a feeling. Using research of others experienced and their accounts of falling. Painting the mental image of emotions and ideas of certain elements and human instincts.

Human

Maybe we should see life with an open mind of what can be, instead of through the narrow lens of what should be. Part 1: ‘Human’ is a reflection of my biggest takeaway studying abroad for the first time. I realised how we humans subject ourselves to preconceived notions and perspectives instead of cherishing the freedom of what could be and are often disappointed if not achieved. With this poster as the base design, I continue by physically adding things on, to create an interactive experience for my audience. "A human is only a human because we have an image of it”

Human

Part 2: Attached are needles to create a string play board to encourage audiences in creating their own image of a human. With every unique interaction, I am hoping to break boundaries of what should be and reinforce the concept of what could be.

Perception of Peace

Living in a fast-paced city-state, it comes as second nature to find peace away from the hustle and bustle. Albeit often associated with vast spaces and tranquility, this publication hopes to bring awareness to another perspective of peace by documenting the raw emotion of the things that make our city-state fast moving :- The People

Perception of Peace

Several spreads of the publication

Lunching with Lunch-in'

Facing the issue regarding our over usage of plastic, Lunching with Lunch-in’ aims to tackle a habit with a matter of convenience by pitching to companies in the Central Business District, an idea of creating a more bonded company culture through the usage of a more convenient and sustainable take away container amongst themselves during their lunchtime.

Lunching with Lunch-in'

An improved version of the well known, Ting Kat! Not only does it have individual layer lids for separate take aways, one of these containers, can save 3 take away boxes! Leave the office with 1 container, come back with three meals!

Lunching with Lunch-in'

Every Lunch-in’ comes with a one page zine as an instruction manual and an informative sheet! Open it all up and turn it around to double it up as a poster to spice up your pantry as both a reminder to save the Earth and a decoration.

Lunching with Lunch-in'

Three possible designs behind the zine.

Booker Prize Collection

An unraveling of the plot and characters as the story is revealed stems as my main inspiration for the redesigns of these Booker Prize winners. Readers can interpret their favourite stories through these covers, using the foldable segments to change the image on the front. This lets them continue engaging with the story even after finishing the book and create a memorable experience for the reader.

Booker Prize Collection

Extraterrestrial

'Extraterrestrial' explores the relationship between human behaviour and the mobile phone. How does it affect the way we see things and how do we act in these times when a video can spread across the world with a single click? The hand-drawn animation is used to create an ominous, almost horror-like tone, to drive a stronger message.

Anomiedia

The word anomie is a term used to describe a condition where society provides little moral guidance to individuals. And when the actions of certain social media ‘influencers’ are used as guidance for impressionable teenagers, what becomes of their own actions? Anomiedia is an image series that explores the link between the reality of social media and the facades clouding the true nature of these posts.

Anomiedia

The Epic of Gilgamesh

An adaptation of the historical 'Epic of Gilgamesh' based from the BBC podcast 'In Our Time', this version is retold from the point-of-view of the demigod Gilgamesh himself. The illustrations and typography evoke a more personal story than the original text which lets the reader relate to this larger than life character and even possibly see parallels in his situation to stories told in modern day.

The Epic of Gilgamesh

Real Plastic Love

Urban Mobility in Singapore

It seems that vehicles take precedence and acquire privileges in the form of transportation in Singapore. However, a far more affordable and environmentally friendly mode of transport like bicycles and PMDs has insufficient opportunities and relevance in our country. Singapore is still lacking in offering traveling alternatives for car-less commuters other than its existing high standard of public transport.

Urban Mobility Devices

Over the years, bicycles, PMDs (personal mobility devices) and e-scooters have been a new mode of transportation for a handful of individuals in Singapore. It does not merely serve as a form of transportation but also as an important asset for some users to perform their daily jobs. However, pedestrians are anxious and unpleased as how these devices cause public alarm over the risk that it put to others.

Reactions From The PMD Ban

A large number of individuals were upset after being informed of the PMD ban on shared pathways in Singapore. It seems that these users are not given the rights and access in moving around the city freely. Besides, there are plenty of solutions that can be executed to facilitate them. Thus, banning of the PMDs is not a final resolution.

Collage of Site Settings

Collage of different site settings – hawker centre, market, MRT station and cinema.

Diagram of Hawker Centre

Diagram of inhabitation – hawker centre

Visual 1

To make use of the double volume space in the existing site, a second level was designed to particularly accommodate cyclists who prefer dining in the hawker centre. It also includes a parking space for users to park their bicycles safely while they enjoy their meal.

Visual 2

Food stalls were designed with double openings so that one of each can be used to facilitate customers on foot and the other for cyclists or delivery riders. This will allow a better interaction between hawkers, customers and cyclists as it avoids the intersection of purchasing and collecting of food within one another.

Visual 3

To avoid any collision between a pedestrian and a cyclist, the implementation of zebra crossings can alert both individuals. Hence, arrows and signages on the double bicycle lanes play a major role in creating a safe and comprehensive pedestrian-cycling network. So do the choice of colours used to differentiate between various zones respectively.

Visual 4

Cyclists can utilize the ramp that brings them to their dedicated eating space while non-cyclists have the entire ground level to dine in the hawker centre comfortably.

Visual 5

Food stalls were also designed in a fluid form as to display the flexibility of movement and interaction between pedestrians and cyclists in the hawker centre. Thus, each stall owns a distinct form of space.

Adjacent Play Space

This project explores ways to bring about playfulness in adults; to relieve stress relief, develop social skills, to allow for relaxation and to provide “escapism”. The installation is located in front of Ocean Financial Centre and is open to use for all who are passing-by. Enhancing their experience on what they deem as escapism / leisure in Raffles Place is key rather than physical play.

Adjacent Play Space

My models made were inspired by Bruno Munari’s geometrical shapes and Alexander Calder’s theory of the relation between things, to create “private-ness” as most adults there are comfortable being in their own zones like using their phones, talking to friends and looking around. Iteration one consists of most models but seem too enclosed. While visual play is being explored, play in this project is about embracing “private-ness” in the open space.

Adjacent Play Space

The proposed design works around existing circulation with visual play, movement, and interaction. Having natural lighting, there can be a play of colours that will reflect on the ground. The shapes hanging is an interactive installation, allowing to be pulled down or rotated while able for one to sit on it. This might make one feel more comfortable if they want to have a certain private physical boundary.

Retail Play

“Retail Play” This project leverages on the activeness in teenagers to create an interactive experience with the displayed products. Located in 313 Somerset, Level 1 and 1M, for the fashion brand, Bershka, the design centers on the idea of decentralisation. Bershka is about fashionable colours, contemporary furniture designs, and for it positions itself for adventurous young people who are aware of the latest trends, music and social networks.

Retail Play

Observations of consumers were made, and models were presented on how products can be interacted differently. The circular shape is chosen as the final as it is more cohesive with boundless circulation as compared to rigid fluidity, and there can be interaction with both merchandise and forms.

Retail Play

Being a retail space, play in this project is interactivity. Although being able to see the merchandise from afar, there might be a gap between the levels that forces them to figure out how to get there. The coloured areas indicate fitting rooms, rails, and a platform for the products.

Retail Play

With decentralisation, all the non-load bearing walls and the mezzanine level were removed to create one space. Similar to model 7, the levels allow one to figure how to get to certain products. Fitting rooms are incorporated throughout the forms so that consumers do not need to carry so many items all the way to fitting rooms at the end of the shop like most do.

Retail Play

Products are placed on different heights, materials, and colours to engage consumers. These platforms blur the line of a resting space and an area for merchandises.

Retail Play

Lights of different colours, shine from the grout of the surfaces giving it vibrancy. The different levels allow one to explore where they want to go next.

Retail Play

Tablets are provided for consumers to look at the merchandise all at once at the entrance. Similar to model 8, this spiral allows a clearer view of the merchandises on the red rail and green display.

Retail Play

A workshop area is found at the corner of the left, while the right has an alteration area and seating at the front for the seasonal fashion show. During the fashion show, models will be coming from all areas and have a runway at the empty space in the middle.

Retail Play

Similar to model 9, the extruded circle serves not only as a platform as there is different heights. The left shows an area for evening dresses while the right shows the alteration area, with the fitting rooms on the extruded platform.

The region rich in history and culture

Illustration of project site, Waterloo Centre, which sits amongst different building typologies, surrounded by rich Singapore culture and visited by people of different race and religion.

Map of intervention

Three interventions, each with different agenda, to sieve out the idea of Ornamentation that may happen at Waterloo Centre.

Sketched elements

Documenting distinct visual elements at site.

Taxonomy of elements

Taxonomy of visual elements extracted from site to speak of the lifestyle of the people, and the mix of old and new architecture.

Overwhelmed with ornaments

Section of Waterloo Centre that identifies existing and new ornamentation that introduce new functions.

The Jungle

Residents transform the site into a jungle where they grow plants and enjoy the sight of greenery outside their windows.

Iconic shop fronts

Part I: Each is a 3D collage of possible shop front design created by isolating the most iconic shapes and textures found at site.

Conceptualising new coffee shop

Part I: Iconic shapes and colours are employed to a busy coffee shop at Waterloo Centre to make it more memorable.

Model of intervention

Part II: Model of intervention outside a junior arts school located at a corner of third floor.

Glass blocks pods

Part II: Exterior view of intervention which shows the prominent material seen at site – glass blocks. The pods with varying heights and dimensions encourage exploration.

Extended play zone

Part II: The malleable sheer wall lets people on either side to connect. It is also lowered to appeal to children.

Waterloo Centre reimagined

Reimagining an ornamented HDB with striking colour, pattern, signage and plants to draw attention of the crowd.

No ornamentation

Part III: Conceptual model of intervention at the ground floor intending to link two major staircases. The cocoon-like pods amplify and transfer sound via metal conduits (represented by the coloured straws). Sound can be an ornament in space.

ornaments

Part III: Sitting area with concrete pods and metal conduits that amplify the sound of wind.

Keeping it neutral

Part III: Pods elevated off the ground to suggest lightness. Plants can help to dampen sound and soften the hard-concrete materials.

HOME, TOO

Location: Interior design studio @ SIT, TP. When i first spoke to a group of migrant construction workers, it sparked off the idea of wanting to find out more about how one feels a sense of homeliness and how do one build their own home away from home. In his book titled "HOME: A SHORT HISTORY OF AN IDEA", Rybczynski compares the sense of homeliness to an onion. Onions are simple on the outside but complex on the inside, like homeliness, when dissected - it just does not make any sense and it cannot be measured. Anyone can recognise the sense of homeliness but have troubles explaining why they like it. However, he states that the Onion theory of comfort (domestic comfort) is essentially about convenience, efficiency, leisure, ease, pleasure, domesticity, intimacy and privacy. As my first project, i would want to find out how do one create a sense of home in the most minimal amount of space away from home. Everyone has a certain sense of attachment to a certain place, as for me, I decided to use my school's studio as my chosen site. The studio is where students spend most of their day there (design intervention can be used in offices and classrooms also) and my design intervention draws inspiration from our very own bedroom spaces. The way how i approached my intervention is based on these 4 main pointers: 1. the different degrees of private/ public spaces 2. the control over your own boundaries 3. the flexibility of space for interaction between people 4. the need for personalization of objects.This table shows the exploration of new materials in co-relation to the modules proposed.

HOME, TOO

In due respect to the current layout of the studio and not break the openness, I did a minor addition to the existing space. I implemented a grid ceiling that holds several elements in which the user can pull down/ take out to configure their own desired space and outcome. This current view shows the plastic netting (made out of deconstructed ziplock bags) acting as a form of partition when pulled down, hence the user can configure it based on their preferred privacy level.

HOME, TOO

The modular blocks are made out of material scraps found around the studio, all wrapped up inside a sewn-together ziplock bag. These blocks can be used however the user prefers - lying down, sitting, leaning, etc.

PLASTEAC

Location: Tekka centre Ultimately, to build the essence of home is about the people and I personally feel the need for not only the Migrant Workers, but also our own locals to not chase the papers but build communities instead. . I drew a parallel of our very own living and dining room where our families commune. Hence, I decided to use Tekka Market as my site as it is a public commune space. Having their vision as the "People’s Market" and a wide variety of audience, it made a good touch point to promote it as a space for interaction and communing there. Also,Tekka Market is home to the Migrant Workers during Sundays. My design intervention and program intends to push optimisation and promote this movement where we make use of things around us to build our own homes anywhere as a community. As there are several tea shops in the vicinity, I have chosen to promote tea culture into the space as tea is a common multi-cultural element and a good catalyst for conversation starters. The scattered layout contrasts with the traditional linear layout so as to give a sense of adventure to the patrons in the space to go around and attend different tea related workshops and source for the different flowers and herbs available for tea blending.

PLASTEAC

Plastic crates are readily available in the wet market and hawker centre. Inspired by the stacking of crates in the existing space, this terrain is where people can enjoy a different dining experience as compared to the original hawker seating. Patrons can also forage from the hanging down plants and from the crates.

PLASTEAC

This space holds the various workshops - tea-infused cooking workshop in the open kitchen, tea dye fabric and paper workshop. Also, this is where patrons blend their foraged herbs or flowers with tea here, This various workshops are marked out by the various coloured scrap fabrics canopy hanging down, In which, the fabrics are sourced from the 2nd storey retail area.

RE-KEA

The existing sewing service is instead, incorporated into the space to be used for sewing workshops. The exisiting walls separating the AS-IS section to the customer service area is removed so that the patrons do not have to walk through the whole of IKEA just to get to the exit.The netting on top acts a dumping ground of the unwanted furniture parts and celebrates the “unsightly” instead.

Location: IKEA (Tampines), AS-IS section To create a home away from home, one just requires a community and they would be resourceful to find what’s around them to build their own shelter. Applying what I have explored from my previous 2 projects, I chose IKEA as the first baby step to promote this movement for the masses to learn and apply it to their daily lives. IKEA pride themselves as a DIY company, however everything is still controlled based on what generates income - from their store layout that restricts consumers from walking around freely and the products flat-packed for one to build. People are drawn to IKEA’s products as when one DIYs, they build a stronger sense of accomplishment and attachment to the product. However, if one deconstructs IKEA’s furniture, you would realize that they actually use found materials, hidden beneath the mask of a capitalist / a major company supporting capitalism. Hence, i would want to further push the idea of DIY - just by being resourceful and make use of any found objects/ materials lying around your own and piece them yourself, you might even get a more durable furniture that you can personalize and feel a bigger sense of achievement. I would like patrons to find more value in the furnitures of IKEA's AS-IS section. That section is already strategically placed near the exit, with its main purpose is to sell rejected or defected goods from customers.Issues: underutilized recycling area, wrapping station and sewing service could serve more purpose, the as-is section is just not curated as compared to the self-serve furniture area. Materials I could consider to use: the IKEA catalogue, the FRAKTA shopping bags and the free pencils and rulers.

RE-KEA

The broken ‘frakta’ bags are repurposed by sewing them together to form a partition. It can even store the loose furniture parts for patrons to create our very own furniture by piecing them themselves. The Original MALM bed is placed beside the DIY bed to serve as inspiration for the patrons to configure their own furnitures. The exisiting underutilized wrapping station outside is instead, incoporated into the space and scattered around the whole area to be used for DIYfurniture and wrapping workshops.

RE-KEA

The wall is made of the scrap furniture parts, and the gaps creates a sense of semi-privacy between the as-is section and the staff area. With the power of repetition, even to the micro level - the free IKEA pencils, can be repurposed to form a ceiling feature for zoning, or a work mat or even a partition to give a little more privacy for the user using the sewing machine.

Collage of Model Exploration

The first project aims to challenge the idea of slowness in a fast-paced transitional space. Here is a collage of form exploration to explore how the repetition of forms slow down the users of a space.

Collage of Materiality Exploration

A collage of exploration using different types of translucent and transparent materials to incorporate in the space.

Line Drawing of Intervention

Atelier Bow-Wow inspired line drawing of the installation design of the ceiling incorporated in the transit area.

Slowness in a Transitional Space

The final image depicts how the ceiling installation would look like. It may seem like fabric or a dreamscape to some; it allows users of the space to imagine and ponder what the design could be and to appreciate the materiality at the same time.

Passage of Time

A conceptual representation of how the lighting condition will be throughout the whole day. The lighting mimics the movement of the sun during the day, creating a different experience within the same space.

Exploration of Textures and Patterns

The second project is to create a homestay within the context of a Housing Development Board flat in Singapore as a temporal pause from the busyness of everyday life. Plaster casting that explores different textures and patterns The intention is to create textures that attempt to speak of the passage of time throughout the day.

Re-arrangement of Spaces

The walls of the space are reorganised to have the living spaces in the middle. This creates a longer walkway for users to slow down their pace. Panels with different degrees of translucency are added to offer privacy and invoke curiosity as one walks through the corridor space.

Conceptual Model of framing and materiality.

A model exploration using framing as well as different degrees of transparency to slow users within the space. By using framing and translucent materials, it allows users to be cautious, but allowing exploration within the space. This creates different experiences as well as different views one can experience within the same space.

Sectional Elevation of the Home-Stay

Sectional elevation view that shows different degrees of transparency and wooden panels that offers privacy as well as invokes a sense of curiosity for users in the space.

Corridor Space

The corridor view when one interacts with the translucent washi paper. It offers privacy as well as invokes a sense of curiosity for users in the space.

To Rest and Ponder

Small pods for users to sit ponder and rest as well.

Different Degrees of Translucency

The bedroom where fluted glass panels are placed to offer privacy as well as to continue creating different degrees of translucency throughout the space.

Layering of Spaces

A small garden is placed in the middle, separating both living spaces.

The Men's Mall

A collage of *SCAPE in its current condition. In our fast-paced city-state, economic development occurs an unprecedented rate. To keep up and increase density, the wasteful practice of replacing older buildings with new ones is considered the norm. Existing properties are also under constant pressure to renovate and upgrade to keep relevant. The purpose of this project is to speculate the possibilities of how under-utilised spaces in *SCAPE can be readaptedto give it a new breath of life.

The Men's Mall

Site map of *SCAPE and its surrounding in Orchard Road.

The Men's Mall

Process. Sketches and ideation of how the users will be moving through the space with swinging walls and display fixtures.

The Men's Mall

A diagram on layout studies that will be adopted in the Men’s Mall. (top) A maze layout has a fixed path and a maze of spaces for product displays. It also extends the distance users traveled in the store. (middle) A grid layout, most common in stores as it is very convenient and speedy. (bottom) Freeform layout facilitate in exploration and brings users to visit more parts in the store

The Men's Mall

Layout Plan of the Men’s Mall.

The Men's Mall

Interior of the high-end men’s fashion store. A tightly curated selection of products is displayed, encouraging customers to explore other parts of the store.

The Men's Mall

Interior of the high-end men’s fashion store. A tightly curated selection of products is displayed, encouraging customers to explore other parts of the store.

The Men's Mall

The Fashion Gallery is a flexible space that can be converted to suit various events such as workshops, seminars and product displays and aims to increase the awareness of the brand’s philosophy.

Itten X Aēsop

Initial collage showcasing the synergy between Swiss Colour theorist Johannes Itten and Melbourne’s health and beauty franchise Aēsop. The bold contrasting colours of Itten’s art works complements the colour scheme used by Aēsop.

Aēsop X Itten

Window design grounded by the principles and theories of Swiss Painter and Colour theorist Johannes Itten designed for Aēsop’s stores.

Axonometric Study

Site study diagram of Golden Mile Complex The intention for the structure was to create a lively environment and a vertical city in contrast to the homogenized cities. Golden Mile Complex comes from the concepts of the Linear Cities of architect Le Corbusier.

Impressions

Artistic impression of envisioned design concept of play space located in Golden Mile Complex.

Play Space Perspective (East Lobby)

A new play space located in the Golden Mile Complex, focusing on the effects of light and shadow where sun shades rotate anti-clock wise throughout the day.

Play Space Perspective (West Lobby)

The play space focuses on generating a space that caters for relaxation enabling users of the space to experience Live, Work and Play in the same building.

Reclaiming Spaces

Typical shop in Golden Mile Complex where shop spills out beyond boundaries while the tenant place make shift markers defining their own boundaries. A lawless spillage of shops creating a reclamation of space demonstrates The Right to the City concept developed by French sociologist Henri Lefebvre in 1968.

Accentuated Pipelines

Unique pipelines that forms character, identity and uniqueness to the Golden Mile Complex.

Unique Characteristics

The image shows shops spilling out of their de-marketed zones and unique floor tile patterns in relation to the accentuated pipelines across the atrium of the Golden Mile Complex.

Lawlessness

The image shows the plan in relation to the pipes added years after original construction running above unique floor tile patterns that cover the ground floor. Further demonstrating how shops spill out.