The Men's Mall
A collage of *SCAPE in its current condition. In our fast-paced city-state, economic development occurs an unprecedented rate. To keep up and increase density, the wasteful practice of replacing older buildings with new ones is considered the norm. Existing properties are also under constant pressure to renovate and upgrade to keep relevant. The purpose of this project is to speculate the possibilities of how under-utilised spaces in *SCAPE can be readaptedto give it a new breath of life.
The Men's Mall
Site map of *SCAPE and its surrounding in Orchard Road.
The Men's Mall
Process. Sketches and ideation of how the users will be moving through the space with swinging walls and display fixtures.
The Men's Mall
A diagram on layout studies that will be adopted in the Men’s Mall. (top) A maze layout has a fixed path and a maze of spaces for product displays. It also extends the distance users traveled in the store. (middle) A grid layout, most common in stores as it is very convenient and speedy. (bottom) Freeform layout facilitate in exploration and brings users to visit more parts in the store
The Men's Mall
Layout Plan of the Men’s Mall.
The Men's Mall
Interior of the high-end men’s fashion store. A tightly curated selection of products is displayed, encouraging customers to explore other parts of the store.
The Men's Mall
Interior of the high-end men’s fashion store. A tightly curated selection of products is displayed, encouraging customers to explore other parts of the store.
The Men's Mall
The Fashion Gallery is a flexible space that can be converted to suit various events such as workshops, seminars and product displays and aims to increase the awareness of the brand’s philosophy.