Next event:
ERINN SAVAGE – Performance
Tomorrow 15:00 GMT

Singapore

This year we celebrate the extraordinary achievements of GSA Singapore’s second to last cohort of BA graduands. Once again, both staff and students pulled out every stop to surpass our previous efforts. This year has been a turbulent one for us. The news surrounding GSA’s anticipated departure from Singapore in 2021 struck us with surprise. The responses from our industry friends and from our academic partners pay testimony to the profound impact which GSA Singapore has had, and will continue to have, on Singapore’s creative scene.

GSA’s graduating cohort this year will increase the number of GSA Singapore alumni to around 700. They will contribute to GSA’s growing legacy. Our alumni are known for their independent thinking, their readiness to take risks, their critical-reflective skills, and their adaptability. Trained to make a difference, our outgoing students this year are yet again destined to join the small but growing group of future vanguards in Singapore’s design industry and beyond. One of our furthest-travelling alumni, Abdul Rahman, has just returned from New York City, where he was stationed as Associate Strategist by Ogilvy.

Of course, the Covid-19 situation imposes challenges upon all of us. Good designers hone not only creative skills and passion, but also perseverance. Some of our students have already taken the initiative to design guidance information for locals to connect them to the most essential support services in Singapore. Adversity has a way of sifting out those who see opportunity in difficulty, and those who see difficulty in opportunity. There can be no doubt that our new cohort of graduating students will thrive throughout their careers.

Matthias Hillner, Director of Programmes GSA Singapore

Beyond Korban

Hari Raya Haji is not widely celebrated in Singapore especially Muslim youths. This is due to the lack of awareness of the significance behind the celebration. Beyond Korban is an online campaign aim at creating awareness about the meaning of sacrifice and the five different values that encompass it (courage, family, community, empathy, faith) in a relatable manner, serving as a reminder to celebrate it.

Beyond Korban

The Beyond Korban campaign starts with a series of Instagram challenge filters that use AI-based on the 5 values for users to participate and share with their friends. This is a mock-up of how the challenge filters will function. For each value, a randomizer will generate the challenge for the user.

Beyond Korban

Let’s Talk About It Bro

Let’s Talk About It Bro is an illustration book that challenges the norm by creating an opportunity to acknowledge that men have a vulnerable side to them and that they can be open to talking to each other about male body insecurities. It is a still a taboo topic however in our society however it is faced by a large population of men.

Let’s Talk About It Bro

Body positivity campaigns are mainly seen among women in the advertising and media industry however not widely celebrated among men. It is not only about being fat and not have muscles, but the illustration in this book also explores the different body issues that are faced by men. The illustrations are meant to be exaggerative to show the end some people take to “handle” these issues.

Let's Talk About It Bro

Malay Heritage Centre Wayfinding Design

Located within Arab Street in Singapore, Malay Heritage Centre acts as a museum, event space and meeting point for the local and tourist to visit and learn about the rich history and culture. Playing such an important role, this tourist attraction needs to have a good wayfinding system to aid visitors and enhancing their experience. However, the current wayfinding system seems dated, lacked clarity, hierarchy and unique identity.

Malay Heritage Centre Wayfinding Design

With wayfinding design principles in mind, my design is inspired by the surrounding architecture that is originally made of timber and the fact that the placed used to be an Istana, a Malay palace. I used the motifs from a royal fabric called songket and kept the overall design clean and easy for the user.

Verda Motus

Verda Motus, an exclusive brand that is directed towards working adults which aims to reduce the use of plastic bags in supermarkets. The brand works around a reward system whereby users are rewarded with credit card rebates whenever they chose to use VM's reusable bags for their groceries instead of plastic bags. It targets existing members of chosen credit card types, especially those with a higher annual income and those who have higher purchasing power. Verda Motus Brand Guidelines. This page exhibits how the brand's logo should be used and the amount of clear space that is required when using the logo whether on a physical surface or digital platform.

The following pages in the Verda Motus Brand Guidelines shows all the do's and don'ts about the brand such as Logo Misuse, Primary & Secondary colours and Typography. These factors ensure consistency in how the brand is being showcased on products and various platforms.

Presenting Verda Motus’s member package. Includes beautiful, classy and versatile Verda Motus bag, lucky charm, and the exclusive membership credit card.

Verda Motus club website, exclusively for powerful people. The website provides insightful information on how to qualify and how to start being a member of the Verda Motus club.

The Lazzy Diner

This project brief requires me to forge community bonds over food hence I created The Lazzy Diner, a mobile food service that aims to connect working adults living in Punggol. Based on site surveys gathered, these residents only have a handful of eateries where they are able to socialise within Punggol. Unlike a delivery service, The Lazzy Diner will partner up with different restaurants islandwide each month and will park its truck at various neighbourhoods in Punggol. Residents will be able to book slots and have to sit down to dine together as a community.

The Lazzy Diner's mobile website is optimized and user-friendly for hungry owls in mind. The reservation process can be completed in a breeze. Diners will be able to read up on the partnered restaurant for the month. They will have to key in their personal particulars and book a dine in slot so that orders can be processed. Diners will be done ordering in a couple of minutes and they will know exactly what goes inside their stomachs as shown in the dietary information. All they have to do is to simply browse and select the cuisine and food that they will like to have, and complete the order list.

I illustrated food and ingredient elements to try and create a motif that represents The Lazzy Diner brand. I also experimented with various contrasting colours to see which one suits the brand persona.

Killiney's Brand Awareness

A conceptual project work with Killiney that requires a boost in their sales. According to the client, working adults are their main and current patrons however, I decided to target University students as it was an opportunity to gain more brand awareness since based on gathered research, University students hardly have breakfast or proper meals. The illustrated posters are designed to look hip and grungy as they will be placed around campuses to serve as a reminder for students to grab a bite from Killiney.

Where's Your Bag

A campaign targeted to reduce plastic wastage by first improving cashier's operation and recreating an awareness brand

Hear Me Out!

Set of theraphy cards targeted to improve the mental health of an individual with social anxiety. Use as an aid to recount an experience without the need to verbally express it.

Mind of a Sadist

The book illustrates a suprising message of how anyone you know can be guilty of having the mind of a sadist. Depicting some of our uncensored everyday thoughts to the worst kinds of sadism reflected in our society today.

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Every Good Boy Deserves Favour

Every Good Boy Deserves a Favour is a stage play written by Tom Stoppard that made its first appearance in 1977. The style of illustration influenced the screenplay by depecting the orchestrated performance as a way to ridicule the Soviets practice of treating political dissidence as a form of mental illness.

Like is a distortion of Altruism

The project focuses on the rising narcissist behaviour online, specifically on social media platforms. The 4 clayed faces potrayed the types of narcissist that are familiar to us. The faces allows you to see your own reflection by looking through the eyes. Meant to represent a person's excessive self-admiration. I then left them on the streets to see how people would interact with it.

Realitea

Existing in our twenties, I feel that some form of Quarter-Life Crisis lives in each of us, and it's perfectly normal. Some have it harder than others, but I wish to look at this 'condition' light-heartedly, and try to have fun with it.

Realitea

Identity.

Realitea

The menu features various flavours that customers get to choose what they feel they need in their day.

Realitea

A 3D rendering of envisioned bottle

Unappreciated Maps

Maps have become more than just a tool for us when we’re lost or when we have places to go. However, it remains something quite a niche topic or subject. I believe that maps are also narratives. The goal is to provide a new way of looking at maps and building a sense of appreciation of maps in people.

They See U

Imitation is a key in any child's learning and development. Hence the idea that parents need to lead by example is crucial, and most parents recognize that. Most.

They See U

However, I'm not convinced that ALL parents are actively aware of it. As such, this publication servers as a reinforcement or reminder. The aim is to cultivate the habit of recycling and to reduce the use of plastics. Having said that, parents have to sacrifice a degree of convenience that they once had, to give their child a foreseeably better world to live in the future.

Travel Receipt

With the influence of fast and suggestive figure drawing techniques and compilation of photos of my adventures in Glasgow, I illustrated my journey with a continuous line drawing on a receipt roll. My aim for this project is to merchandise it like a gift in a museum shop where it could be more relatable to the public.

Travel Receipt

An object of nostalgia and remembrance of places of interest.

Sorry for your Loss

Native languages find themselves slowly being replaced by hegemonic languages as globalisation and rapid migration have contributed to chronic attrition. If there are approximately 6,000 languages in the world, only a mere 4% of these languages are used by the majority of the global population. As a result, half of these 6,000 dialects are headed for extinction. Sorry for your Loss is an initiative which seeks to address and bring awareness to a global epidemic of losing one’s native tongue. The initiative is formatted into an exhibition where visitors can reminisce and reconnect with their lost language through various interactive displays; a space then becomes a cure. Each edition will explore different indigenous languages from around the world. This edition shines the light on Burmese Language – a Sino-Tibetan language spoken in officially by Burmese nationals in an attempt to reconnect the language with its native speakers.

Sorry for your Loss

Sorry for your Loss

Compound Interest

In the society of precarious, financial instability remains the primary source of anxiety and constraint for families from lower income households. Lacking adequate financial literacy, these households struggle to maintain a decent quality of life while battling through the imposed stigma of being branded as social deviants. These public interventions are promoted as ‘exceptional’ rather than ‘universal’ and often comes with a hefty consequence of a laborious application process only to be compensated with short-term monetary reliefs. Therefore, the chronic and unfulfilled needs of marginalised households are rarely resolved in a sustainable way. Compound Interest is an alternative educational programme designed to empower and refine financial literacy among youths from marginalised families. Adapting a non-hierarchical mode of learning, youths can choose to customise and stack their own curriculum. The programme dispenses personalised educational content to its subscribers through various platforms. In this self-sustaining model, the knowledge that youths have acquired through the programme can be redistributed back into their respective households. Accomplishment is therefore measured through cycles of intention, creation, reflection and sharing. The programme aims to rethink the experiences of low-income families as people with the capacity to learn and change, not as clients and recipients in dire need of help and charity.

Compound Interest

Compound Interest

The Hidden Cost

Plastic wastage is the responsibility of many. There are a lot of stakeholders involved: from consumers who mindlessly consume and hoard plastic bags to corporations who leverage on the cheap production of the plastic bags. Lured by its modest pricing and short-lived convenience, we have failed to account for the hidden cost of plastic bags: one that inflicts irreversible damage to our environment and wildlife. The Hidden Cost is a project which aims to expose the implications of plastic consumption by redesigning the current display of plastic bags. The project seeks to purpose an alternative approach to curb consumption through the alternation of everyday products – in this case, it is the appearance of the plastic bags. The design of the bag is kept minimal with a series of typographic messages which displays a “cost” upfront. These costs are derived from the pressing environmental and societal side effects of plastic wastage. The messages will claim the space previously occupied by the oversized logos of household brands. The newly designed plastic bags act as a visual reminder, projecting cumulative casualties of plastic waste driven by mass consumption. The projection will hopefully trigger consumer behaviour and provoke change.

The Hidden Cost

Generis

Generis is a hybrid font created by combining two the unlikely typefaces – Futura and Kleist-fraktur. Futura is a geometric sans-serif typeface widely used during the Bauhaus movement while Kleist-fraktur is a blackletter typeface. Generis attempts to confront the tension between two distinct families of typeface by recreating a less rigid type in which the geometric contours meet the sharp display curves. It incorporates the geometric base of the Latin letterforms while preserving the calligraphic strokes of blackletter types. The integration of the san-serif softens the sharp edges and tones down the highly ornamented details of the blackletter. Generis is, therefore, a blend of Latin and German typestyles – two conflicting letterforms, culturally, politically and aesthetically. The result is a pleasing hybrid which inhabits the qualities of order and expression.

Generis

100 Days

The first 100 days were full of workshops that dragged me through a lot, and taught me to expand my imagination, in a different way than I was previously used to. They challenged us to use our ‘mistakes’ and turn them into art.

Using pareidolia to form alphabets, and a form of typography from one of the previous assignments.

Ordinary-Extraordinary

Exploring ordinary daily cleaning products that we all use in our life; objects that we would discard without much thought. Inspired by Tanaka Tatsuya’s miniature innovations, it freed up the childlike side of my mind. Playing with the eye of a camera lens creates a whole new perspective. The lighting enhances the environment, the ‘negative space’ of the image. Overall, it expands the visual language by telling a story of how the mundane could possibly become extraordinary.

Water Slide

Presenting in a flip-up form is the most natural and pleasant way of exploring the content. Giving a sense of curosity which invites them to see what’s underneath, focusing on the content instead of figuring out how the controls work.

XEN

XEN presents itself as an interesting gift for your friends and associates, who are pottymouths. A manifesto that is often understood as a prescription, we wanted to create a snack that subtly reminds the special one that he/she is ‘foulmouthed’ yet in an unoffending manner. The premium handcrafted medication kit we designed contains edible mouth-watering finger soaps, encased in a pretty crude ‘X'. Enjoy!

XEN Infographic

Exratis is a virus that diagnoses individuals with symptoms of speaking excessive pexpletives, to the point of needing someone to point that out. Another obvious way to spot someone with Exratis is Sweacne; the more cussin’, more break outs. We all know that we want to have a great impressions, and XEN is here to help you out.

Battle of the giants

An independent research that focuses on mobile phone consumerism. Having a fresh approach towards uncovering how our phone reflects one’s personality. The goal is to find a new perspective.

The Fruit

Utilising clean aesthetics and simple illustration, this section focuses on the tech giant, Apple. Through monotonal in mood, the brand identity need not be explicitly mentioned and merely implied. It uses subtle details that Apple users might not immediately notice, but yet it is apparent to others that it reflects on who they are as a person.

The Green Monster

With a more vibrant mood, this chapter talks about how Android focuses on innovation, as well as their shortcomings. Having an experimental approach, this section uncovers how different features on different phones reflect each individuals’ personality and habits.

The Plastic Problem

Plastic bags are portrayed sexually to create the image that sea creatures are getting choked without consent, consequently losing their lives. This project is catered to young adults, encouraging them to switch to a plastic alternative, Solubag, which is packaged like a condom.

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The Plastic Problem

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The Plastic Problem

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72 Virgins: Terrorist’s Digest

This is satirical digest showcasing the dos and don’ts of terrorism. It is curated specially for someone who is a terrorist, or wants to be one. In this digest, there is a showcase of how race can be a deterrent from you achieving the title of being the most successful terrorist. I also chose to poke fun at how they brainstorm certain ways to make terrorism become “socially acceptable”.

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72 Virgins: Terrorist’s Digest

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72 Virgins: Terrorist’s Digest

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72 Virgins: Terrorist’s Digest

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Valaida Snow

Valaida Snow was an African American Trumpet player who sang and played Jazz music in the 1920s – 1930s era. This is an alphabetical record-styled diary, illustrating Valaida Snow’s struggles with racism, as well as her experience getting captured by Nazis for two years.

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Valaida Snow

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Valaida Snow

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Screenzino

Screenzino is an imaginary illness where a new kind of tumour grows due to a lot of exposure to digital screens, in particularly our phones and desktops. The tumour would then cause us to lose our 5 humane senses. There is no definite cure but there are some medications which would slow down the growth and some people even cured themselves with the assistance of these cures. This is a pamphlet to raise awareness of this sickness.

Screenzino

Following up with the awareness of the Screenzino, here is the collection of the medication to help aid the loses and antibodies. The pastels to counter the bright hypnotic lights from the screens as pastels are softer on the eyes. Each of the items are for specific senses.

Let's Meet Halfway

Let’s Meet Halfway is a social awareness campaign to encourage people to learn some basic sign language to make the society a more inclusive place. If some of the deaf people are learning to lip read to understand us, what is stopping us from learning a little bit of signing to understand them? The idea for this poster was to make the audience feel what it was similar to what a deaf would have to encounter when they rely on the visuals or lip reading. Hence I used the fact that most people could see and set them a challenge to try reading with half the typographies cut off. This is to further support the idea of trying to meet halfway.

Let's Meet Halfway

These are additional marketing flyers for the households and the Deaf Associations which could be used when there is an event or simply just to spread the awareness.

Let's Meet Halfway

Part of the solution to encourage people to learn more sign language is to make interesting and eye catching visuals so that it looks more exciting and easy to learn. Faster as well since in the present time we have lesser attention span. The feed is designed to have one column for the finger spelling and the other two for short conversational tutorials and the some of the benefits and fun facts or even sharing the people's experiences.

Let's Meet Halfway

These are the screen captures of the video to promote the awareness of deaf and to encourage people to learn some basic sign language.

Let's Meet Halfway

This was a marketing video to promote the idea of learning the basic sign languages to communicate with our deaf community. It was a "good to know" kind of design problem and the solution for myself was to help create some awareness with the blessing of the perspective of the hearing world.

The Search for Immortality

The Search for Immortality tells a story to raise awareness of our ignorant excessive usage of single use plastics and our human greed. The storybook is meant to be read to children by parents and hopefully they would realise that the morale of the story is about how plastics have conquered the world and one day it might possibly, and literally cause the end of humans if we do not stop this.

Killiney Rebranding

The new design features a more minimalistic and modern ziplock packaging, made of kraft material. The raw and unpolished line drawing against the kraft packaging creates a world where old meets new, when traditions meet modernity.

Killiney Rebranding

The back of the packaging features a summarised history of Killiney for easy reading, and the recipe for each respective dish. A QR code will be provided on every packaging that links to a video tutorial which will help guide customers who are new to cooking or unfamiliar with the recipe. Millennials who have settled down and are unfamiliar with cooking are the main audience for this QR code feature.

Killiney Rebranding

An app for Killiney would help build a closer relationship between the brand and every customer.It serves as a touchpoint for Killiney to personalise each experience for every customer. It can also create a more seamless and fuss-free experience when ordering food through the app.

Rewiring Brown Nosers Everywhere

Brown-nosing. A common sight in working culture. The term originated from early 20th century, from an association of subservience with having one’s nose in the anus of a more powerful person. Creating a virus to deter brown-nosers from the flattery phenomenonwould benefit the workplace, employees and eventually, the world. But what would actually deter brown-nosers from what they do best? A series of uncomfortable and embarrassing symptoms would suffice to help brown-nosers kick the habit. Drawing inspiration from its roots, I decided to invent a virus based off a literal translation of the term’s origin . Xianophoic Suayalitis Virus, or Xia Suay, is a viral infection that attacks the respiratory system - mainly nose, throat and lungs, causing fecal matter to form on the inner walls of the windpipe and mouth. For most, it resolves on its own, provided the patients, for a period of 5 working days, avoid any form of brown nosing however, it comes with an increased tendency to insult work superiors. The treatment for the virus is Brown’s Kit for Brown Nosers. A specially formulated office wellness kit used to treat the Xia Suay Virus, found in brown nosers. The kit consists of a set of antibiotics, medicated tissues, dental care set, aromatherapy and notepads specially designed to help brown nosers fight the nasty symptoms of the virus.

blur magazine

The supernatural world has always intrigued millions around the world. The unknown and the possibility of a co-existing dimension on Earth have been a part of humanity’s story since the beginning. The history of the supernatural can be linked back to ancient Greece. Earlier accounts of the supernatural appeared in Mesopotamian records. Life after death and supernatural beings has always been a controversial topic which left many todebate on the possibility of it. Some say it’s a myth, while others believe in its existence. But one thing is for sure, is that these tales of the paranormal and supernatural reveal a truth about humanity. Ghosts and spirits are no strangers to Asia. In Asia, the culture of the living dead is ingrained in our society. From the Chinese folklore to the spine-chilling entities of Japan, these tales resonate and roots the belief in our community. We grew up listening to stories about the afterlife on Earth, some even experiencing them firsthand. blur provides a different perspective on these paranormal beings and their tales that strike fear and terror in us.


YYENO

YYENO is a card game designed for people pleasers to practice saying no. Saying no is a difficult task for people pleasers as they see it as a trigger to all their fears becoming a reality. However, although intimidating, it is a necessary step to take back their lives. This game aims to ease them into this new normal by providing them with a safe space to practice saying no, while having fun.

Unfiltered

In a world where people prefer to hide their struggles, Unfiltered explores the thoughts many wrestle with. Created using various works from my first 100 days of studying in GSA, it seeks to communicate the rawness of human emotions and thoughts.

Unfiltered

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Unfiltered

Portrait of a Feather

Feathers are typically viewed as a collective– be it as a covering for birds, in accessories, or even in household items. These objects are taken for granted and not given much attention or appreciation. This exploratory project seeks to bring attention to an everyday, overlooked object by isolating it– making each feather the focus instead of the supporting character. Drawing attention to the individual feather brings intimacy, and highlights its usually unnoticed beauty.

Portrait of a Feather

Portrait of a Feather

The Perfect Life?

The Perfect Life seeks to educate and highlight the plight and the atrocities committed against the Rohingya– a persecuted Muslim minority from Myanmar. The satirical approach adopted in the book stems from the apathy of the majority, whose ignorance is equivalent to saying that everything is perfectly fine. By adopting this approach, the book shows how twisted this mindset is and seeks to wake people up to the reality in front of them.

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The Perfect Life?

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Collage of Model Exploration

The first project aims to challenge the idea of slowness in a fast-paced transitional space. Here is a collage of form exploration to explore how the repetition of forms slow down the users of a space.

Collage of Materiality Exploration

A collage of exploration using different types of translucent and transparent materials to incorporate in the space.

Line Drawing of Intervention

Atelier Bow-Wow inspired line drawing of the installation design of the ceiling incorporated in the transit area.

Slowness in a Transitional Space

The final image depicts how the ceiling installation would look like. It may seem like fabric or a dreamscape to some; it allows users of the space to imagine and ponder what the design could be and to appreciate the materiality at the same time.

Passage of Time

A conceptual representation of how the lighting condition will be throughout the whole day. The lighting mimics the movement of the sun during the day, creating a different experience within the same space.

Exploration of Textures and Patterns

The second project is to create a homestay within the context of a Housing Development Board flat in Singapore as a temporal pause from the busyness of everyday life. Plaster casting that explores different textures and patterns The intention is to create textures that attempt to speak of the passage of time throughout the day.

Re-arrangement of Spaces

The walls of the space are reorganised to have the living spaces in the middle. This creates a longer walkway for users to slow down their pace. Panels with different degrees of translucency are added to offer privacy and invoke curiosity as one walks through the corridor space.

Conceptual Model of framing and materiality.

A model exploration using framing as well as different degrees of transparency to slow users within the space. By using framing and translucent materials, it allows users to be cautious, but allowing exploration within the space. This creates different experiences as well as different views one can experience within the same space.

Sectional Elevation of the Home-Stay

Sectional elevation view that shows different degrees of transparency and wooden panels that offers privacy as well as invokes a sense of curiosity for users in the space.

Corridor Space

The corridor view when one interacts with the translucent washi paper. It offers privacy as well as invokes a sense of curiosity for users in the space.

To Rest and Ponder

Small pods for users to sit ponder and rest as well.

Different Degrees of Translucency

The bedroom where fluted glass panels are placed to offer privacy as well as to continue creating different degrees of translucency throughout the space.

Layering of Spaces

A small garden is placed in the middle, separating both living spaces.

Space in Place

My idea of Space in Place in a Collage from

Place in Space

My idea of Place in Space in Collage form

A take of a Modern + Historical Reading Place

A Perspective view of Modern + Historical Reading Space

A take of a Modern + Historical Reading Place

Perspective view of Modern + Historical Reading Space

A take of a Modern + Historical Reading Place

Perspective view of Modern + Historical Reading Space

A Step to a better Reading Environment

Perspective View of a steps / reading space / Amphitheater

A Step to a better Reading Environment

Perspective View of a steps / reading space / Amphitheater

A Step to a better Reading Environment

Perspective View of a steps / reading space / Amphitheater

A Step to a better Reading Environment

Perspective View of a steps / reading space / Amphitheater

The Men's Mall

A collage of *SCAPE in its current condition. In our fast-paced city-state, economic development occurs an unprecedented rate. To keep up and increase density, the wasteful practice of replacing older buildings with new ones is considered the norm. Existing properties are also under constant pressure to renovate and upgrade to keep relevant. The purpose of this project is to speculate the possibilities of how under-utilised spaces in *SCAPE can be readaptedto give it a new breath of life.

The Men's Mall

Site map of *SCAPE and its surrounding in Orchard Road.

The Men's Mall

Process. Sketches and ideation of how the users will be moving through the space with swinging walls and display fixtures.

The Men's Mall

A diagram on layout studies that will be adopted in the Men’s Mall. (top) A maze layout has a fixed path and a maze of spaces for product displays. It also extends the distance users traveled in the store. (middle) A grid layout, most common in stores as it is very convenient and speedy. (bottom) Freeform layout facilitate in exploration and brings users to visit more parts in the store

The Men's Mall

Layout Plan of the Men’s Mall.

The Men's Mall

Interior of the high-end men’s fashion store. A tightly curated selection of products is displayed, encouraging customers to explore other parts of the store.

The Men's Mall

Interior of the high-end men’s fashion store. A tightly curated selection of products is displayed, encouraging customers to explore other parts of the store.

The Men's Mall

The Fashion Gallery is a flexible space that can be converted to suit various events such as workshops, seminars and product displays and aims to increase the awareness of the brand’s philosophy.

The living room

Project 3: The mall is my living room (co-existing). Since Funan co-living is located in the mall, using the layout to allow the resident of the co-living to venture out and use the entire mall as its living room, wardrobegamesdining to workliveplay.

open living

project 3: Co-living- using the idea of IKEA showroom, as a living space for my co-living where everyone is able to mingle and live together and experience a different experience of co-living.

Creativity in Everyday Life

Project: Creativity in Everyday Life. The project intention is to allow the user to unveil their own sense of creativity. The project aim is to build an awareness that creativity is present in everyday life. Designing the circumstances for creativity to arise.

Creativity in Everyday Life

Conceptual models and sketches done to interpret the frameworks by practitioners (Bruno Munari, Johannes Itten and Tim Ingold) that motivated the study of Creativity in Everyday Life.

Creativity in Everyday Life

An exhibition showcasing the subtle presence of creativity in everyday life at home. Site: HDB Estate (Hougang Street 91 Block 909 Singapore) Taxonomy Poster: Exhibits of everyday household items in their settings and their multiple uses as created by the user.

Creativity in Everyday Life

Initial exploration of the exhibition - circulation and spatial planning. The site of the exhibition was suppose to be at Gilmann Barrack AFA Block 28.

Creativity in Everyday Life

The circulation and spatial planning were reorganised to the new site, the HDB Estate. A sense of unveiling in an inconvenient setting that allows the user a greater sense of curiosity in stimulation. A spontaneous reaction between the user and the exhibition. Evoke a higher catalyst for awareness.

Creativity in Everyday Life

Exhibition Design. Modules of the various different settings in a Home. The modules are fully interactive. Users may inhabit the space and interact with everything in the module. The interaction between the user, object and the space is a key part in evoking the sense of awareness in the presence of creativity in everyday life.

Creativity in Everyday Life

Exhibition Design. Highlighting the placement of the exhibits within the module space.

Creativity in Everyday Life

Creating from imagination rather than following instructions. This gives users the tools to create. Users are free to imagine, explore ideas and invent new things. Site: Kallang Rivergreen Building - Singapore. Taxonomy Poster: Understanding creativity in everyday life in the context of the workplace.

Creativity in Everyday Life

Perspective of intended spatial design - I. Building the workstation is intuitive and fun and resembles the direct creative output of work (precedent studies that were referenced are the Caroline Pratt Unit Blocks and Interslot by Rodger Limbrick).

Creativity in Everyday Life

Perspective of intended spatial design - II

The region rich in history and culture

Illustration of project site, Waterloo Centre, which sits amongst different building typologies, surrounded by rich Singapore culture and visited by people of different race and religion.

Map of intervention

Three interventions, each with different agenda, to sieve out the idea of Ornamentation that may happen at Waterloo Centre.

Sketched elements

Documenting distinct visual elements at site.

Taxonomy of elements

Taxonomy of visual elements extracted from site to speak of the lifestyle of the people, and the mix of old and new architecture.

Overwhelmed with ornaments

Section of Waterloo Centre that identifies existing and new ornamentation that introduce new functions.

The Jungle

Residents transform the site into a jungle where they grow plants and enjoy the sight of greenery outside their windows.

Iconic shop fronts

Part I: Each is a 3D collage of possible shop front design created by isolating the most iconic shapes and textures found at site.

Conceptualising new coffee shop

Part I: Iconic shapes and colours are employed to a busy coffee shop at Waterloo Centre to make it more memorable.

Model of intervention

Part II: Model of intervention outside a junior arts school located at a corner of third floor.

Glass blocks pods

Part II: Exterior view of intervention which shows the prominent material seen at site – glass blocks. The pods with varying heights and dimensions encourage exploration.

Extended play zone

Part II: The malleable sheer wall lets people on either side to connect. It is also lowered to appeal to children.

Waterloo Centre reimagined

Reimagining an ornamented HDB with striking colour, pattern, signage and plants to draw attention of the crowd.

No ornamentation

Part III: Conceptual model of intervention at the ground floor intending to link two major staircases. The cocoon-like pods amplify and transfer sound via metal conduits (represented by the coloured straws). Sound can be an ornament in space.

ornaments

Part III: Sitting area with concrete pods and metal conduits that amplify the sound of wind.

Keeping it neutral

Part III: Pods elevated off the ground to suggest lightness. Plants can help to dampen sound and soften the hard-concrete materials.

Introducing the Outdoor Experience

There used to be a “Gulong Gulong park” that was famous as a gathering spot to the community back in the 1980s, however, it was taken away for the development of Orchard road. This project aims to design spaces to evoke the outdoor experience of rolling in the park and improve the quality of community life through the play of leveling and staggered platform that is ideal for a wide range of events from performances to community gathering.

Redefining Spaces

To counter the struggles of overcrowding issue, retractable seating that resembles the picnic experience is introduced to periphery spaces around the shopping mall to aid crowd control and improve the quality of life to the community.

Light and Shadow

The overall ambience of the park experience is enhanced by the shadow cast of the perforated plates through the natural lighting. Creating a dappled light effect that mimics the layer of leaves in a tree canopy, visitors sit under the ceiling feature feeling calm and cozy.

Interactive Design

With the strong influence of The High Line project, this project seeks to transform a neglected corner into an inviting picnic garden space for people to enjoy. The project seeks to explore an approach to design in which walls, floors and ceilings function as permeable membranes to allow shoppers to dwell in the space,

Addressing the overcrowding Issue in Lucky Plaza

The drive of this project started from an empathetic approach towards the needs of foreign workers based here who seek a sense of community and understandably crave a connection to home. The space is relatively hectic weekly (Sunday), there was not much space to hang out with restrictions everywhere. People are struggling to look for a place to interact comfortably without getting chased away.

Interior Spaces

The language is kept continuous, and occur at every level, in every possible space with the play of lighting, surroundings, materiality and forms into the building.

The Community Retreat

This project puts focus on reclaiming existing space, readapting a disused atrium, bringing it to life as a community meeting and event space for people to connect. Each level forms an intimate yet connective space for small groups to gather and at the same time provides a public frontage and awareness of the ongoing cultural regeneration.

Dwelling in the Retreat

Housed in the Level 2 Plaza, the large, stacking freeform pavilion shapes took reference to the square forms tiling of the existing building. Leaving no definitive lines between each of the structure’s components, thus blending the entire interior of the space together, as well as, forming furniture, walls and ceiling to function as a retreat for the community.

Design Ideation

Inspired by the versatility to endless possibilities by Bruno Munari “ a low wall becomes a seat, the church steps become a living room in which to meet, the open area behind the house hosts infinite soccer games in his hot playground project and the Storefront for Art and Architecture project by Steven Holl that introduces improbability and punctures the façade. The space is designed to bring harmony between the environment and the way the human body behaves within the space.

Versatility Design

The versatility of the design is expressed around the periphery spaces in the mall, making subtle design implementation into elements such as the floors, ceiling, walls and built-in elements, also creating moments of pauses in which one can rest and enjoy the serenity of their surroundings.

Margiela+Moholy-Nagy Collage

A conceptual collage forming visual links between the brand, Maison Margiela, and chosen practitioner, Laszlo Moholy-Nagy, was crafted to aid the process for The Window Project.

Spirit of Geylang Serai

The genius loci or character of Geylang is represented by a vibrant, crowded environment and its Malay community shown in this collage as part of the research study for the final year project.

Material & Activities Collage

The conceptual collage propose the use of materials and the idea of sharing knowledge through different means. It guides the process for the final year project, A Cultural Mosaic, to achieve the essence of Malayness and the importance of interaction.

Learning Space Entrance

A Cultural Mosaic is a learning space that allows a glimpse of Malayness to both the Malays and non-Malays. With an integrated library that curates books about the Malay identity and culture, it serves as a useful resource for people to learn about the Malays.

The 'Kitchen'

The furnitures were designed to play with different levels of height to create the kitchen experience inspired by the Malay rituals in a traditional Malay house. The use of screens instead of walls aims to open up opportunities for interaction and knowledge sharing.

Emotional Canvas

A look into the Vandilist Expression, a space where the youths and students can release their pent-up emotions onto a canvas, as part of the proposed intervention for The Ways We Shop.

Shooting Range

The entire facade of the assembly for The Ways We Shop uses one-way mirror to provide the freedom to express freely without fear of being stared by the public. However, from the outside, the public are able to view the emotions that are being expressed by the users.

Pandora Box

Tackling the repressed, negative emotions of youths and students which may come from peer pressure, a utopian space for students was ideated. The collage expresses the concept of the intervention for The Ways We Shop, inspired by rage rooms.

The Ways We Inhabit This Space

The proposed inhabitations for A Cultural Mosaic was illustrated through a sectional perspective view. The key ideas of the learning space’s design plays with the different ways a person can sit, referenced to the sitting rituals where a single mat can accomodate for multiple needs.

Sectional Perspective of Cinema

An open-cinema was designed for Reminiscene which aims to bring back the spirit of Malayness, the spirit of community gathering, that was lost in the present. The use of the roof abstraction was to symbolise nostalgia due to the past site, the Geylang Serai Malay Village.