Phase Plastic Out
A habit becomes an addiction when we continue to engage in an activity despite knowing the adverse consequences of it. Comparably, people are using plastic whilst understanding the impact of plastic usage on the world and themselves. The difference, however, is that they don’t recognise their plastic dependence as a form of addiction, but rather a necessity. In my research and observation, I came across a few uncles carrying a newspaper roll in a single plastic bag. I found that they do so as to not dirty their hands. If only plastic leaves a mark as a newspaper does, it would be less popular. I then connected these with self-abuse, abuse, then addiction - all of which is obvious visually, and heavily stigmatised by society. My project, therefore, aims to liken our plastic reliance to other severe forms of addiction such as drugs, in the form of a campaign to stop plastic use.