Good Grief
Good Grief is a mobile app that explores an alternative way of facing one’s mortality by learning the impermanence of life and that death is not an isolated event. The app examines ways a digital tool would redefine current practices and attitude towards commemoration and legacy. Through pre-planning exercises, it empowers one to live fully by coming to terms with what they have at an early start and guides one at the later stages, making a good grief for all.
Good Grief
The 3 main categories of the app are the planning, memories making and grieving phases. This feature let one start a living will and pre-pay a funeral over time.
Good Grief
The app landing page prompt viewers to download.
Good Grief
The posters are copy focused with an indirect expression of death. Dark humour is used to normalise and direct the viewers, particularly the young adults to be less serious about it by relating the app features to the context of millennials’ behaviours. These aim to invite them to start a culture of openness on a taboo topic and eventually spread the word to their older loved ones.
Good Grief
This project went through multiple iterations that started with a concept of providing a modern intuitive funeral service found lacking in the deathcare sector into a wholesome guiding tool. The visual style evolved from a dull palette into a balanced muted organic tone with animated euphemism images put together, allowing one to see two sides of the same coin, similar to the idea of death comes with life.
The Subversive Smile
The Subversive Smile explores the hidden smiles consumed in the capitalist world as the spectacle evolved. By decontextualising (divide) familiar images to form new visual metaphors (addition), it disrupts (minus) and reveals (plus) what we've overlooked. Using subtle visual manipulation and irony, it challenges viewers to rethink their consumption habits and question if we’ve been endlessly pulled into desires dictated by false images of happiness.
The Subversive Smile
We are attracted to the allure of smiles that romanticise instant gratification and fast consumption.
The Subversive Smile
(L) As the spectacle evolved with the rise of technology, social influencers on social media endlessly pull us into desires and images of false happiness. (R) The dark side of a happy meal’s allure that leads to obesity.
The Subversive Smile
The hidden side that consumers do not see behind fast fashion of exploited sweat shop workers. “Have a nice day” is the slogan of capitalism that reveals the irony.
The Subversive Smile
Politicians are known to conceal the truth with a smile. Using juxtaposition and subtle manipulation, it shows the hero turning into a villain.