BFK Rebrand

The Hungarian KKBK Inc. (Centre for Major Governmental Insverstments) rebranded itself to be the Budapest Innovation Centre (BFK). The corporation handles urban planning, real estate and sports planning related tasks in the capital. With the new name came a brand new logo and identity. This work is a proposed idea for the rebrand tender.

1 of 7

2 of 7

3 of 7

4 of 7

Perfect Citizen

'Perfect Citizen' is a satirical work, addressing the idea of a social credit system. In today’s society information is the primary currency. Our every move is digitised and converted into data. The rise of social media only served to significantly accelerate these trends. Centralised digital platforms enable easier tracking, where 'gamification' builds into surveillance. The idea of a social credit system fosters a public opinion environment, leading to a loss of agency and public shaming. In this project I explore different scenarios. I look at whether this phenomenon potentiates a culture of honesty and safety, or a society of deceit through representation and conformity. What happens to the maverick?

5 of 7

6 of 7

7 of 7

I am a graphic design graduate of The Glasgow School of Art looking for opportunities within the field. My interests in graphic design are shaped through the ways the domain is present in all visual communication aspects of our lives; through the transmission of information and the influencing of intellect. Good graphic design for me is a social, cultural and interpersonal navigational matter.

I like to gather inspiration from a broad range of fields across the arts, design and technology. Looking at a publication, I enjoy when I hold a piece of quality in my hands. Similarly, I find delight in looking at digital media that both communicate to me, and serve as food for thought in our daily lives. It gives me great joy when I get to work on a project that has an extra layer of meaning. I believe in collaboration and the sharing of different perspectives, skill sets and knowledge. Good dynamics and a positive working atmosphere mean a lot to me.
My portfolio includes a variety of self-initiated and collaborative works.