“Everything is fine.”
What you consume, consumes you. Plastic has become essential that one cannot live without. Awareness of plastic pollution has been ongoing for years highlighting the negative impacts and urgency for eco life and us. Disturbing visuals has been the approach to trigger and change consumer habits however, are we changing our ways? Overexposure to such visuals could perhaps cause people to be desensitized with this whole plastic situation. Thus, this campaign features a series of posters addressing the problem with a twist. A joyful vibe in contrast with hints of black humour to make people rethink their actions towards the consumption of plastic by using marine life. The aim of using marine life ties in with the consumption of seafood. Research has shown that Singapore consumes seafood above average and reliance on plastic should be reconsidered, encouraging them to change their lifestyle habits. *For this project, images are taken online in the creation of these posters.