“Everything is fine.”
What you consume, consumes you. Plastic has become essential that one cannot live without. Awareness of plastic pollution has been ongoing for years highlighting the negative impacts and urgency for eco life and us. Disturbing visuals has been the approach to trigger and change consumer habits however, are we changing our ways? Overexposure to such visuals could perhaps cause people to be desensitized with this whole plastic situation. Thus, this campaign features a series of posters addressing the problem with a twist. A joyful vibe in contrast with hints of black humour to make people rethink their actions towards the consumption of plastic by using marine life. The aim of using marine life ties in with the consumption of seafood. Research has shown that Singapore consumes seafood above average and reliance on plastic should be reconsidered, encouraging them to change their lifestyle habits. *For this project, images are taken online in the creation of these posters.
“Everything is fine.”
Ideation and process.
Good Citizen: Simi Lang Are You?
When it comes to the concept of preservation, language is a factor in consideration. Bilingualism being the utmost importance for self and economy questions our act of preservation. Following the act as a result of convenience, it has been an act of exclusion rather than inclusion. The effects of past campaign efforts are seen with a decrease in dialect communication in current younger generation. Language barriers can be inevitable with an increasing aging population down the road. This publication aims to question people in rethinking how we learn languages. Understanding and connecting on a more interpersonal level the inclusivity language plays a part in and preserving it for our future generation.
