Beyond Korban

Hari Raya Haji is not widely celebrated in Singapore especially Muslim youths. This is due to the lack of awareness of the significance behind the celebration. Beyond Korban is an online campaign aim at creating awareness about the meaning of sacrifice and the five different values that encompass it (courage, family, community, empathy, faith) in a relatable manner, serving as a reminder to celebrate it.

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Beyond Korban

The Beyond Korban campaign starts with a series of Instagram challenge filters that use AI-based on the 5 values for users to participate and share with their friends. This is a mock-up of how the challenge filters will function. For each value, a randomizer will generate the challenge for the user.

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Beyond Korban

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Let’s Talk About It Bro

Let’s Talk About It Bro is an illustration book that challenges the norm by creating an opportunity to acknowledge that men have a vulnerable side to them and that they can be open to talking to each other about male body insecurities. It is a still a taboo topic however in our society however it is faced by a large population of men.

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Let’s Talk About It Bro

Body positivity campaigns are mainly seen among women in the advertising and media industry however not widely celebrated among men. It is not only about being fat and not have muscles, but the illustration in this book also explores the different body issues that are faced by men. The illustrations are meant to be exaggerative to show the end some people take to “handle” these issues.

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Let's Talk About It Bro

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Malay Heritage Centre Wayfinding Design

Located within Arab Street in Singapore, Malay Heritage Centre acts as a museum, event space and meeting point for the local and tourist to visit and learn about the rich history and culture. Playing such an important role, this tourist attraction needs to have a good wayfinding system to aid visitors and enhancing their experience. However, the current wayfinding system seems dated, lacked clarity, hierarchy and unique identity.

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Malay Heritage Centre Wayfinding Design

With wayfinding design principles in mind, my design is inspired by the surrounding architecture that is originally made of timber and the fact that the placed used to be an Istana, a Malay palace. I used the motifs from a royal fabric called songket and kept the overall design clean and easy for the user.

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Hi, I’m Hakim! An energetic and confident designer who is dedicated to bringing my cultural background into my purposeful designs. I specialise in branding, marketing and campaign design with a community-centric approach. Through my fun and engaging designs, I aim to create awareness and solutions on the current issues faced by different communities in Singapore. I always believe in designing with the community and not for the community.