X
Series of experimental animations exploring movement with sound and space, and the shifting connotations of the letter x. Throughout history, the ancient letter has symbolised a myriad of different meanings. However, one use remains prevalent, its simultaneous ability for its meaning to be substituted for anything, and also represent a complete lack of anything. From there I explored our obsession with the unknown, the existential reality that we may just not be that important. The experiments not only manipulated the formation and possible movements of the letter, but introduced factors of sound and space in an attempt to research how the letter would interact. I included the sounds of the Voyager golden records, a strange arrangement of beeps and buzzes that when decode reveal images and information of life on earth. I also played with plinths, gauze and projection to bring the experiments into the living realm so that they may be experienced again in a new way.
InPractice
InPractice is a quarterly journal that bridges the gap between graphic design/typographic theory and practical design principles. The journal is dotted with interviews and shorter articles from both designers and writers broken up by longer essay features. The essays have been reformatted for a journal friendly setting to allow easier reading and an aesthetically digestable experience from readers of all backgrounds.
X
Responsive X animation to Golden Records audio.
Un-useless (environmental)
As part of a brief exploring the art of Chindogu (objects designed for a specific individual need that would in practicality serve no real use), I developed a set of site specific vinyl signage. Inspired by Otl Aicher's signage system, I employed typical shapes, objects and figures found in common signage and began to manipulate their place in the environment, encouraging an ironic playfulness that causes the viewer to look again. The use of the Univers typeface offered a utilitarian and commonplace type to further subvert.
Un-useless (branding)
This identity system is for use in a fictional exhibition showcasing objects from various designers and artists that subvert the utilitarian uses and social relevance of everyday objects. Following from the vinyl signage experiments, promotional elements for the exhibition as well as a logo was developed. The exhibition title is inspired from an interview with original Chindogu artist Kenji Kawakami in which he describes his inventions as 'un-useless'. The sound as well as the grammatical formation of the word is an ideal indicator for the absurdity of these inventions and encapsulates the retaliation of conformity found in the objects included in the exhibition. A continued sense of fun and irony is included in the brand as the wonky dash and signage icons becomes characters in themselves, subverting the order and use of posters and banners. Even the printed material becomes objects of interference. A leaflet too big to handle and a poster that spreads its message through tear away stubs that ultimately lead to its demise integrates the brand irony further.
Un-useless (brand)
Poster developments
Un-useless (brand)
Poster tear-away stub
