LUSH Flagship Store (retail)
This project analyses how existing shopper’s habits in LUSH could be adapted and triggered in a flagship store by tapping into the sensorial aspects of a consumer. The project taps onto the existing senses of shoppers that makes them move and react in a certain manner within the store itself. 3 senses, “See, Touch and Smell” are observed, thus these senses are being used to develop deeper into the flagship store experience tapping onto these sensorial aspects, allowing shoppers to wander into the space, finding their own preferences.
Layout Plan: Proposed Zoning, Circulation and Material
The flagship store is separated into different zones which consists of different scents. These zones are separated based on the experience and scent. The proposed zoning, circulation and material provides an overall view of the space as well as the possible journey that could take place within the store.
Red Experiential Zone
Shoppers could place their head into the opening to get closer and feel the texture of the wall. LED strips from the bottom would shine in enhancement of the experience. The experiential wall (scratch and sniff wall) are used to contain the smell within the space instead of having it diffuse around the store, overwhelming the senses of shoppers. Upon scratching onto the experiential wall, it releases the scent of roses allowing shoppers to get a preview of the smell.
Transitional Space
The transitional space serves as a preview of the overall flagship store before shoppers enters. Different coloured pod gives a sneak preview of the senses that will be tapped into as well as associating the specific colours that matches with the scent and senses.
Yellow Experiential Zone
The texture wall for the yellow zone is left exposed in comparison to the other zones as the zone tapped onto its texture such as its smooth, citrus surfaces to provide a different experience to shoppers.
Passage Way
The passage(way) shows how shoppers can walk through the store by their senses through visuals and scents. Certain zones are placed closely to allow shoppers to follow the type of scent they prefer as they can smell 2 different scents while walking through the space
Inhabitation (Installation)
Inhabitation is an experimentation on multiple design concepts by studying the existing habits within the site, thus creating an installation which enhances and invites the existing habits to take place within the installation. Habits in this project pertain to the routine of people. This project is an installation, a temporary feature on site for a 3 – 6 months duration.
Portal of Memories
Modular cubes that are hollow serve as a portal of memories to users. These boxes are like a frame captured in one’s mind, creating memories. What one sees in each box may not be what others see, hence the “memories” captured in these modular cubes differ for each individual.
Reflective Memories
Mirrors trigger a form of reflected memories such that when one peers into a mirror, what they are seeing is being reflected. This reflection alters memory, as what lies before their eyes will eventually become a memory of the past. What one sees today will become a memory tomorrow. The mirrors reflect what users see, turning it into the past.
Inhabitation
This installation allows users to identify and interact with the modular cubes such that the big modular cubes can be used as a space where one sits to read. The smaller cube serves as a step to get from one space to another. It also provides users use it as a sitting or discussion spot.
The Irreversible Cycle: Life and Death (Exhibition)
The Manifesto project is a curation of an exhibition which consists of a constructed narrative that ties the selected collection of installations and art pieces together as a coherent whole, creating a themed exhibition space. A life cycle is defined as the developmental stages that occur during an organism’s lifetime. A life cycle ends when an organism dies. Life and death are a continuous cycle, making birth and death different ends of the same spectrum of existence. This continuing loop of life, death, and rebirth is at the heart of everyday living.
The Irreversible Cycle: Life and Death (Exhibition)
Spatial context of the exhibition which includes a summarised overview of the exhibition’s narrative and its journey from the beginning to the end.
Floating Time (Mid Life Cycle)
In the dark space where lights emitting are mainly from the exhibited pieces, a black curtain is used to separate the artworks so that the lights and its effect does not seep through the spaces, allowing visitors to immerse each space fully.
Decomposition (Dying/Decomposing Cycle)
The decomposition space consists of artworks which represents death and how it can also be in the form of decaying.
Corridor Transition (Death Cycle)
Leading to the next exhibited object, mirrors are placed with the intention of providing a preview of the next artwork, Archive of Deathclock, as well as having the visitors to be a part of the artwork.