Hook
Hook is a branding project that was inspired from my favourite childhood movie – Peter Pan. When re-watching it when I’m older, and upon researching more on the author, the interpretation of the movie took a dark turn from the perspective of Captain Hook. With this in mind, the message behind this was to enlighten people that fairytales could be just be an illusion under the influence. The logo and typography treatment was experimented by how I interpreted how Captain Hook’s handwriting would look like when writing with a hook for a hand. I experimented by attaching a brush to an actual hook from a hanger, and started exploring the messiness that ensued from his handicap. After experimenting, the final outcome resulted to be a mix of fairytale-like quirkiness yet honing a mysterious ominous tone to its branding, which highlights my objective and message well.
Hook
Hook
Hook
Hook
Hook
Hook
Civilization Typography
The language designed was my imagination of how I picture the future to be. Influenced by Elon Musk’s obsession of inserting microchips into the human brain, I would imagine that our civilization would turn to a civil war, where people are questioning if adding a digital layer into our anatomy would be the solution of the future. Since it seems to be predicted that the future is of unlocking our brain’s capacity with microchips, I studied parts of the human brain closely, and what each part functioned as. From here, I deconstructed anatomies and functions of the human brain and used its physical appearance as the structure of this language. The advancement of technology led me to the speech that Charlie Chaplin gave in “The Great Dictator” in 1940, where he talks about how humanity has been overcome with greed because of power and technology. The speech he gave is still relevant to the technological progression of the world today. Hence, I used excerpts of his speech to be translated into the language that has been designed.
