Next event:
ERINN SAVAGE – Performance
Tomorrow 15:00 GMT

Communication Design
School of Design
Singapore

Azri Shah

Ordinary Extraordinary

An abstract brief that requires a break from the reserved perspective of everyday life. The art of photography has been a huge influence in the cornerstone to the ways of seeing. Society has followed suite and you can see evidence of this all-over social media. With that in mind, this project aims to push boundaries and experiment with a play on pareidolia. In order to achieve that shift in paradigm, ordinary everyday objects were used as focus to be seen differently through the lens of the camera.

1 of 4

Ordinary Extraordinary

An abstract brief that requires a break from the reserved perspective of everyday life. The art of photography has been a huge influence in the cornerstone to the ways of seeing. Society has followed suite and you can see evidence of this all-over social media. With that in mind, this project aims to push boundaries and experiment with a play on pareidolia. In order to achieve that shift in paradigm, ordinary everyday objects were used as focus to be seen differently through the lens of the camera.

2 of 4

Ordinary Extraordinary

An abstract brief that requires a break from the reserved perspective of everyday life. The art of photography has been a huge influence in the cornerstone to the ways of seeing. Society has followed suite and you can see evidence of this all-over social media. With that in mind, this project aims to push boundaries and experiment with a play on pareidolia. In order to achieve that shift in paradigm, ordinary everyday objects were used as focus to be seen differently through the lens of the camera.

3 of 4

Ordinary Extraordinary

An abstract brief that requires a break from the reserved perspective of everyday life. The art of photography has been a huge influence in the cornerstone to the ways of seeing. Society has followed suite and you can see evidence of this all-over social media. With that in mind, this project aims to push boundaries and experiment with a play on pareidolia. In order to achieve that shift in paradigm, ordinary everyday objects were used as focus to be seen differently through the lens of the camera.

4 of 4

Design is but an extension of man, a belief shared by Victor Papanek that I hold strong to.

Hello, I’m Azri and I believe in the importance of User-Centered Design. Especially in this digital age, all of us are yearning more than ever to find a voice that communicates and resonates with our own.

My mission is to design critically by equipping myself with various research tools and honing my analytical skills to mend this severed connection between The User and The Design.

View Slideshow

Ordinary Extraordinary

An abstract brief that requires a break from the reserved perspective of everyday life. The art of photography has been a huge influence in the cornerstone to the ways of seeing. Society has followed suite and you can see evidence of this all-over social media. With that in mind, this project aims to push boundaries and experiment with a play on pareidolia. In order to achieve that shift in paradigm, ordinary everyday objects were used as focus to be seen differently through the lens of the camera.

View Slideshow

Ordinary Extraordinary

An abstract brief that requires a break from the reserved perspective of everyday life. The art of photography has been a huge influence in the cornerstone to the ways of seeing. Society has followed suite and you can see evidence of this all-over social media. With that in mind, this project aims to push boundaries and experiment with a play on pareidolia. In order to achieve that shift in paradigm, ordinary everyday objects were used as focus to be seen differently through the lens of the camera.

View Slideshow

Ordinary Extraordinary

An abstract brief that requires a break from the reserved perspective of everyday life. The art of photography has been a huge influence in the cornerstone to the ways of seeing. Society has followed suite and you can see evidence of this all-over social media. With that in mind, this project aims to push boundaries and experiment with a play on pareidolia. In order to achieve that shift in paradigm, ordinary everyday objects were used as focus to be seen differently through the lens of the camera.

View Slideshow

Ordinary Extraordinary

An abstract brief that requires a break from the reserved perspective of everyday life. The art of photography has been a huge influence in the cornerstone to the ways of seeing. Society has followed suite and you can see evidence of this all-over social media. With that in mind, this project aims to push boundaries and experiment with a play on pareidolia. In order to achieve that shift in paradigm, ordinary everyday objects were used as focus to be seen differently through the lens of the camera.